Peso Pluma

Peso Pluma, born Hassan Emilio Kabande Laija on June 15, 1999, in Zapopan, Jalisco, is a Mexican singer, songwriter, and record producer who has become a global phenomenon in regional Mexican music. He is a leading figure in the corridos tumbados movement, blending traditional corridos with hip-hop, reggaetón, and trap. His distinctive raspy nasal vocal style and fashion-forward image have made him instantly recognizable, while his music has brought regional Mexican sounds to a worldwide audience. As of 2026, he is Mexico's most-streamed artist with over 10 million monthly listeners on Spotify, credited with globalizing the genre for younger audiences.

Peso Pluma's rise has been remarkably fast. After releasing his debut album in 2020, he broke through in 2022-2023 with hits like "Ella Baila Sola" featuring Eslabon Armado, which became the first regional Mexican song to reach the top 10 of the Billboard Hot 100 and hit number one on the Billboard Global 200. His album Génesis won a Grammy Award for Best Música Mexicana Album in 2024, and he has since released two more top-10 albums: Éxodo in 2024 and Dinastía with his cousin Tito Double P in 2025. He continues to release singles, maintain his record label Double P Records, and tour extensively, solidifying his status as a leading Latin music force.

Beyond his music, Peso Pluma is known for his role in revitalizing corridos tumbados and his influence on Latin music is undeniable. He has faced controversy over lyrics referencing drug cartels, but his impact on the genre and his rapid ascent remain central to his public image. [edit]

Peso Pluma grew up in Guadalajara, Jalisco, in a middle-class household. His mother worked as a makeup artist, leaving him with significant time alone as an active child obsessed with soccer and Spider-Man. He spent parts of his teenage years in the United States, including time in New York and attending Samuel Clemens High School in San Antonio, Texas. Ridiculed by peers for his early songwriting attempts, he began keeping a diary where writing became therapeutic. At age 15, he taught himself guitar entirely through YouTube tutorials, with no formal teachers; he credits friends, parties, and cover sessions for developing his voice and style. Influences included Chalino Sánchez, Ariel Camacho, Tupac Shakur, and The Notorious B.I.G. (he has an "All Eyez on Me" tattoo). He started writing songs influenced by regional Mexican styles in his teens and released his first material in 2020.

His first professional steps came in 2020, when he released a live album called Disco en Vivo through the label El Cartel de Los Ángeles. Two months later, he dropped his first studio album Ah y Qué?, featuring collaborations with local artists. In 2021, he released a second album, Efectos Secundarios, and in 2022, the EP Sembrando, but these early projects only earned modest attention in regional Mexican circles. During this period, he worked with his cousin Roberto "Tito" Laija Garcia, co-founding Double P Records in 2022 with manager George Prajin. Pivotal pre-fame moments included the RIAA-certified "El Belicón" with Raúl Vega (2022) and "Siempre Pendientes" with Luis R. Conriquez, which marked his first Billboard Global 200 entry despite controversy over cartel references and a projection of El Chapo during a Culiacán performance. The groundwork he laid in these years, honing his style and building connections, set the stage for his explosive breakthrough in 2023. [edit]

Peso Pluma's career took off in 2022 with "El Belicón," a collaboration with Raúl Vega that earned RIAA certification. That same year, his song "Siempre Pendientes" with Luis R. Conriquez entered the Billboard Global 200, though it sparked controversy for its references to drug lord Joaquín "El Chapo" Guzmán.

The true breakthrough came in 2023 with "Ella Baila Sola" featuring Eslabon Armado. The track made history as the first regional Mexican song to reach the top 10 of the Billboard Hot 100 (peaking at No. 4) and topped the Billboard Global 200, a first for any Mexican song. It was named Rolling Stone's best song of 2023. His album Génesis, released that year, won a Grammy for Best Música Mexicana Album and peaked at number 3 on the Billboard 200, the highest for any música mexicana album at the time. He also achieved eight concurrent Hot 100 entries in a single week, a rare feat. He launched the Doble P Tour and swept multiple Latin awards, including Billboard Latin Music Awards and Premios Juventud. In 2024, his double album Éxodo debuted at number 5 on the Billboard 200, featuring collaborations like "Qlona" with Karol G and "Bellakeo" with Anitta. He continued winning awards, including Hot Latin Songs Artist of the Year at the Billboard Latin Music Awards. In 2025, the joint album Dinastía with cousin Tito Double P debuted at number 6 on the Billboard 200, framed as a "family lineage" project emphasizing Mexican unity. He received the Vanguard Award at the Billboard Latin Music Awards and the BMI Champion Award. He launched the Spring 2026 Dinastía Tour. His impact includes modernizing corridos for younger audiences, pioneering global crossover success, and opening doors for artists like Tito Double P. [edit]

Peso Pluma's public persona blends traditional Mexican machismo with modern, fashion-forward sensibilities. He is known for his signature style: oversized designer clothing, bold jewelry, and often a cowboy hat or baseball cap, projecting an image of confident, street-smart luxury. His raspy, nasal vocal delivery and corridos tumbados sound—mixing regional Mexican with hip-hop and reggaeton—have made him a global icon for young Latinos. Media often portray him as a humble, hardworking artist who stays grounded despite fame, while fans admire his authenticity and pride in his Lebanese-Mexican heritage. His fandom, sometimes called the 'Doble P' community after his record label, is highly engaged on social media, where Peso Pluma maintains a direct, often playful voice, sharing behind-the-scenes content and interacting with fans. He is perceived as a trailblazer who modernized regional Mexican music for a younger, international audience.[edit]

Peso Pluma's audience identifies less with a formal collective noun and more with the artist's own branding, often aligning themselves with his "Double P" identity as he operates the label and management company that bears the name. While no specific subreddit or organized fan club has been officially codified in public records, his supporters are defined by their direct emotional engagement with his music and the visibility of his sold-out arena tours. This connection is reflected in his massive digital footprint, where millions follow his updates across platforms to witness his rapid ascent from Guadalajara to global dominance.

The scale of this influence places him firmly within the upper echelons of contemporary fame metrics. According to the iFANN Global Fame Rankings, Peso Pluma is currently the 13th most famous person in Mexico, a position he has held steady through recent cycles. His status extends beyond national borders, marking him as the 18th most famous person from Mexico globally. Within the specific domain of his craft, the data indicates he ranks as the 17th most famous person in Latin Music. These placements, which track global attention across media coverage, search activity, and consumption patterns worldwide, underscore his transformation into a defining cultural figure for a new generation.[edit]

Weighted heavily by the facts of his career, several details define Peso Pluma's background and legacy. He learned to play guitar entirely through YouTube tutorials at age 15, treating the instrument as a therapeutic outlet after peers ridiculed his early songwriting attempts. His stage name, "Peso Pluma," meaning featherweight, was suggested by boxer Marco Antonio Barrera, referencing his own championship division. An "All Eyez on Me" tattoo serves as a permanent homage to Tupac Shakur. During his teenage years, he spent significant time in the United States, including stints in New York and attending high school in San Antonio, Texas. Legal scrutiny arose following a performance of "Siempre Pendientes" in Culiacán, where a projection of El Chapo appeared during the show. He is widely credited with popularizing corridos tumbados globally, modernizing the genre for younger audiences while maintaining traditional roots.

Recent lore surrounding the artist centers on a major commercial collaboration that cemented his status as a mainstream icon capable of shaping national trends. In August 2026, Peso Pluma partnered with Taco Bell and Tajín to launch a limited-time menu lineup featuring items infused with the brand's signature seasoning, an endorsement approved directly by the artist. This event is frequently cited as a definitive moment where his personal brand directly altered a fast-food landscape, signaling his deep integration into Mexican-American culture alongside his musical achievements.[edit]

Peso Pluma was born to Hassan Kabande (father, from Guadalajara with Lebanese/Palestinian roots; ancestors emigrated from Bethlehem in the early 1900s) and Rubí Laija (mother, from Culiacán, Sinaloa). He has no publicly detailed siblings. His closest documented family tie is with his cousin Roberto "Tito" Laija Garcia (Tito Double P), both creative and business partner. He attended Samuel Clemens High School in Texas but did not pursue higher education, focusing on music. He keeps his personal life extremely private. [edit]

Peso Pluma frequently collaborates with fellow regional Mexican artists. His most notable partnership is with his cousin Tito Double P, with whom he released the joint album Dinastía in 2025. He has also worked with Natanael Cano on hits like "AMG" and "PRC," with Eslabon Armado on "Ella Baila Sola," and with Luis R. Conriquez on "Siempre Pendientes." Other collaborators include Junior H, Becky G, Nicki Nicole, and Marshmello. [edit]

Peso Pluma keeps his romantic life very private, with limited confirmed public relationships. He was publicly rumored to have dated Argentine singer Nicki Nicole intermittently in 2023; they collaborated musically and were photographed together, but split by late 2023 amid busy schedules. In summer 2024, he briefly dated TikTok star/influencer Hanna Howell; the relationship ended later that year. As of 2026, his relationship status remains single, with no confirmed partner or children from any relationship. He has not publicly discussed marriage, engagements, or long-term partnerships. [edit]

iFANN currently estimates Peso Pluma's net worth at $10 Million as of 2026. The bulk of this wealth stems from music streaming, where over 10 million monthly listeners on Spotify generate substantial royalties. Album sales and digital downloads also contribute significantly, particularly from his top-charting releases Génesis, Éxodo, and Dinastía. Earnings are further bolstered by touring and live performances, including the Doble P Tour and the Dinastía Tour, though specific revenue figures for these events remain undisclosed. Additionally, he co-manages the record label Double P Records with his cousin Tito Double P, a venture that handles joint releases and likely adds to his income through publishing and distribution deals. Endorsement and brand partnerships are less documented but may include fashion and lifestyle agreements. His financial standing has grown rapidly since his 2023 breakthrough, reflecting his quick ascent in the music industry.[edit]

Peso Pluma won his first Grammy Award in 2024 for Best Música Mexicana Album for Génesis. His single "El Belicón" earned RIAA certification, and he has received multiple Platinum Latin certifications from the RIAA for various releases. He has not yet won major awards from the Latin Grammys, Billboard Latin Music Awards, or MTV VMAs, but his impact on regional Mexican music has been widely recognized. [edit]