Ourbirthday

OURBIRTHDAY is a seven-member girl group under INNIT Entertainment, a subsidiary of JYP Entertainment, currently in their pre-debut phase. They released their first digital single "HUNGRY (Side A)" on July 22, 2026, and are scheduled to officially debut on August 19, 2026. The group has already made waves with their unique unit-based promotion strategy, dividing members into Side A and Side B units for different performances.

Known for their energetic pop sound and edgy visuals, OURBIRTHDAY represents JYP's first new girl group since NMIXX. Their early Spotify presence shows 63.3K monthly listeners within days of their first release. The group made their first music show appearance on Mnet's M Countdown on July 30, 2026, followed by an appearance on KBS Music Bank on July 31, 2026. Fans are eagerly awaiting their official debut and the full reveal of their musical identity. [edit]

JYP Entertainment first teased OURBIRTHDAY in early July 2026 with a logo motion video, followed by three animated characters named Cherisha, Groovblue, and Ayyat. This creative marketing kept fans guessing about the nature of the project for weeks.

On July 14, 2026, the first three members were unveiled: Cho Hye-jin, Baby, and Achiraya. Their identities sparked curiosity about the remaining four. On July 26-27, the full seven-member lineup was completed with the reveal of Shin Hye-won and three others, including a member known as Yu.

The pre-debut period featured an innovative approach: the group released "HUNGRY (Side A)" on July 22, with a Side A unit of three members, and a "HUNGRY (Side B)" performance video with a four-member unit. This dual-unit strategy showcased different musical flavors and set the stage for their official debut on August 19, 2026. [edit]

OURBIRTHDAY's sound is still taking shape, but their pre-debut single "HUNGRY (Side A)" has been described as explosive and energetic. The group's name suggests a celebratory, youthful concept, and their teasers point to a mix of bright pop and edgy visuals.

The Side A and Side B units each bring distinct musical flavors, hinting at versatility within the group. Their production, handled under JYP's umbrella, blends polished K-pop craftsmanship with a fresh, experimental edge. The group's philosophy centers on the meaning embedded in their team name, which signals a collective celebration. [edit]

As JYP's first new girl group since NMIXX, OURBIRTHDAY carries significant industry expectations. Their unique pre-debut strategy of releasing two versions of their debut single with different member units is an innovative approach to introducing a new act.

The group's formation has generated substantial buzz among K-pop fans, who are watching closely to see how this new subsidiary label performs. Their early streaming numbers on Spotify suggest strong initial interest. The group's formation under INNIT Entertainment, an independent subsidiary, suggests JYP's strategy of giving more creative autonomy to sub-labels while maintaining the parent company's production infrastructure. [edit]

Official fandom name, lightstick, and fan colors have not yet been announced. The group's name, OURBIRTHDAY, implies a shared celebration with fans, suggesting a participatory fandom culture. Fans are eagerly awaiting these announcements closer to the official debut. [edit]

OURBIRTHDAY was introduced through three animated characters, Cherisha, Groovblue, and Ayyat, before real members were revealed.

The group has two units: Side A (three members) and Side B (four members), each with their own performance videos for "HUNGRY."

Member Shin Hye-won previously appeared on the survival show "You Next," while another member, Yu, was on "The Dandara."

The group's name signifies a collective celebration, the birthday belongs to the group and fans together.

OURBIRTHDAY is JYP's first new girl group since NMIXX, making their debut highly anticipated. [edit]