Lola Vice

Valerie Loureda, known to the wrestling world as Lola Vice, is an American professional wrestler and former mixed martial artist. Born July 19, 1998, in Miami, Florida, she is of Cuban descent and proudly represents her heritage in the ring. Vice is signed to WWE, performing on the NXT brand, where she holds the NXT Women's Championship in her first reign. She also holds the AAA World Mixed Tag Team Championship alongside Mr. Iguana, making her a double champion. Before WWE, she competed as a flyweight in Bellator MMA, amassing a 4-1 record with two knockouts. Her transition from MMA to pro wrestling has been seamless, bringing a striking-based style that sets her apart. Fans know her for her fiery personality, Cuban pride, and the tagline "Vice City." [edit]

Vice grew up in Miami's Little Havana neighborhood, the daughter of Cuban immigrants. She started taekwondo at age five, training at her father's dojo, and earned a 4th dan black belt. She later joined the U.S. Olympic taekwondo team, but switched to mixed martial arts before competing in the Olympics. Vice attended college for sports management and graduated before turning pro. She trained at American Top Team, a premier MMA gym, and made her Bellator MMA debut in 2019. Her MMA career included wins by knockout and decision, establishing her as a serious fighter. [edit]

Vice signed with WWE in August 2022, making history as the first Cuban-American woman to join the company. She made her professional wrestling debut on NXT on October 28, 2022. After a year in the low card, she moved to the mid card in August 2023. In May 2024, she turned face and began a feud with Jaida Parker. By May 2024, she rose to the upper card. In 2025, she won the NXT Women's Championship and also captured the AAA World Mixed Tag Team Championship with Mr. Iguana. She debuted for Lucha Libre AAA Worldwide in June 2025. As of 2026, she remains NXT Women's Champion and actively defends her titles on NXT and AAA programming. [edit]

Vice leans into Miami Cuban American culture, incorporating music, dance, and pastel colors into her presentation. She uses the tagline "Vice City" and exclaims "AZUCAR!" as a nod to her heritage. Media describe her as fiery, passionate, and energetic, with a red-hot Cuban attitude. She presents as a confident, proud Cuban American woman who fights for her family. Her social media voice is direct and proud, with an Instagram bio that reads "my fists don't lie." She has no official fandom name, but her fans appreciate her authenticity and striking style. [edit]

Lola Vice has cultivated a distinct following that mirrors her vibrant persona, blending the loyalty of combat sports enthusiasts with the fervor of wrestling fans who appreciate her unique fusion of dance, acting, and fighting. Her audience is deeply engaged on social platforms where they dissect her in-ring psychology and celebrate her Cuban American heritage, though no formal organization or specific ritual defines this community. While discussions often highlight her transition from Bellator to WWE and the historic nature of her championship runs, there are no documented fan-funded campaigns, subway ads, or organized chart pushes associated with her name. The narrative surrounding her career remains tightly woven to her professional milestones, particularly her status as the first Cuban American woman to sign with WWE and capture the NXT Women's Championship. This legacy continues to grow with recent storylines involving her departure from the NXT brand and subsequent call-up to SmackDown, which have generated significant discussion among industry observers. Despite her growing profile and over one million Instagram followers, iFANN's Global Fame Engine has evaluated Lola Vice but she does not currently hold a placement in the published rankings. She is not ranked in the Global Top 1,000 nor does she appear on any Top-100 scope list as of August 2026.[edit]

Valerie Loureda, known worldwide as Lola Vice, carries a ring name inspired by the classic television series 'Miami Vice,' a nod to her Miami roots. She holds the distinction of being the first Cuban-American woman to sign with WWE, a milestone celebrated by her family and fans alike. Her grandmother, affectionately called Fela, instilled in her the belief that she was born to be a star long before she stepped into the ring. Training at the prestigious American Top Team gym provided the foundation for her striking-heavy style, which she honed while competing as a flyweight in Bellator MMA. Her entrance music features Latin hip-hop tracks that amplify her dramatic and passionate personality, traits she shares with her father. Beyond the ring, Vice appeared in both WWE 2K25 and WWE 2K26 video games, bringing her likeness to digital audiences. A widely retold aspect of her lore involves her seamless transition from legitimate mixed martial arts to professional wrestling stardom. Recent high-profile storylines include her farewell to the NXT brand in August 2026, culminating in an 'Underground Match' against Kendal Grey that led to her departure and eventual call-up to SmackDown. This era also saw WWE file a new trademark for 'Vice City,' cementing her connection to her hometown identity.[edit]

Vice's parents are Cuban immigrants. Her father owns a taekwondo dojo and was her first coach. She has said her father is the star of everything and that her love for martial arts comes from him. She is close with her grandparents, especially her grandmother Fela, who always believed she would become someone important. Vice often shares stories about her family in interviews and video packages. [edit]

Lola Vice's tag team partner in AAA is Mr. Iguana, with whom she holds the AAA World Mixed Tag Team Championship. She has faced notable opponents like Roxanne Perez, Jordynne Grace, and Natalya in acclaimed NXT matches. Her feud with Jaida Parker sparked her face turn. She trained at the WWE Performance Center under Sara Amato. [edit]

Lola Vice has not publicly confirmed any romantic relationships. She maintains a professional public persona focused on her wrestling and MMA career. As of 2026, she is reportedly single with no current partner identified by credible sources. [edit]

Per iFANN's editorial analysis, Lola Vice's net worth stands at $1 Million as of 2026 estimates. Her primary income stream derives from her WWE contract, where NXT talent typically earns between $50,000 and $150,000 annually, supplemented by performance bonuses, merchandise royalties, and appearance fees. Additional revenue flows from her appearances with AAA and potential endorsement opportunities leveraging her background in MMA and her marketability within the Cuban American demographic. Since making her WWE debut in 2022, her financial standing has expanded significantly, driven by championship reigns and heightened exposure across various media platforms. No real estate holdings or major business ventures are publicly documented at this time.[edit]

Lola Vice has won the NXT Women's Championship (1 reign, current) and the AAA World Mixed Tag Team Championship (1 reign, current with Mr. Iguana). In MMA, she won 4 fights in Bellator, including 2 by knockout. [edit]