Lee Hye-bin

Lee Hye-bin, known mononymously as Hyebin, is a South Korean singer, model, and dancer. She is the leader, sub-vocalist, and sub-rapper of the K-pop girl group Momoland. As of 2026, she has amassed over 1.2 million Instagram followers and continues to expand her solo activities, including acting and variety show appearances. Hyebin is recognized for her distinctive deep voice and chic stage presence, which set her apart within the group's dynamic.[edit]

Lee Hye-bin was born and raised in Andong, a city in North Gyeongsang Province. She attended Andong Girls' High School before enrolling in the Department of Practical Music at Sejong University, where she focused on vocal training. From a young age, she participated in school talent shows and local performances, nurturing an early passion for music.

Her first major step toward a career in entertainment came in 2016 when she auditioned for the Mnet survival show Finding Momoland. Competing alongside dozens of trainees, she secured a spot in the final lineup, debuting as a member of Momoland on November 10, 2016. Her training period before debut was notably short, only about one year, a testament to her natural aptitude.[edit]

Hyebin debuted as a member of Momoland on November 10, 2016, with the single album Welcome to Momoland. The group's breakthrough came in January 2018 with the release of Bboom Bboom, which peaked at No. 2 on the Gaon Digital Chart and earned the group their first music show win on M Countdown. As leader, she guided the group through this period of intense promotion.

In 2023, Hyebin made her acting debut in the web drama The King of Pigs, playing a supporting role. She expanded into musical theater in 2025 with a role in Mamma Mia! and appeared as a guest on the drama The First Responders 3. In 2024, she released a solo digital single titled Like a Star and became a fixed cast member on a special segment of Knowing Bros. As of 2026, she is preparing for another solo digital single.[edit]

Hyebin is known for her chic, girl-crush image with a touch of elegance. She often wears monochrome outfits and minimalist makeup. Korean media describes her as a quiet leader who leads by example rather than being loud or commanding. She is praised for her professionalism and dedication to the group. Her social media posts are warm and friendly, often sharing behind-the-scenes content in Korean and basic English. Momoland's official fandom name is Merries.[edit]

Lee Hye-bin stands as a pivotal figure in the global K-pop narrative, recognized for her leadership and distinctive vocal presence within Momoland. As of August 2026, iFANN has evaluated this artist, but she does not currently hold a placement in the published rankings, including the Global Top 1,000 or any Top-100 scope list. This status reflects a period where her public footprint has shifted from chart dominance to advocacy following the group's conclusion. The collective fanbase supporting her work is known as Merries, a name adopted to symbolize the endless circle of fans and members riding together. These supporters have long been instrumental in driving viral moments, most notably during the global phenomenon surrounding "BBoom BBoom," where their streaming campaigns and organized efforts helped propel the track to international success. Even after Momoland officially disbanded in February 2023, the community remains active, transitioning its focus toward supporting individual member projects and honoring the group's legacy through birthday tributes and regional fan clubs like the Merry-Go-Round Japan initiative launched in late 2025. Hyebin herself has deepened her bond with this audience by engaging in transparent discussions about industry economics, sharing personal insights on the financial realities idols face that resonate deeply with the Merries. Her recent content, which demystifies the glamour of the entertainment world, has transformed her relationship with fans from purely celebratory to one grounded in mutual understanding and shared resilience.[edit]

Before her debut in November 2016, Hyebin completed just one year of training, a notably short preparation period in the highly competitive K-pop landscape. A left-handed individual, she keeps a pet dog named Bboom Bboom, a tribute to the group's massive hit song. She is celebrated for her culinary skills, often posting recipes online and naming Girls' Generation's Taeyeon as her primary role model. An avid viewer of SpongeBob SquarePants, she has referenced the animated series in multiple interviews over the years. Her public image evolved significantly in July 2026 when she released a widely discussed YouTube video titled "Why Idols Can't Make Money." In this disclosure, she revealed that despite earning event fees up to 50 million won, she personally received only 2 million won after accounting for debt repayment and cost-sharing structures common in smaller agencies. Earlier health challenges were highlighted during February 2022, when she tested positive for COVID-19 alongside fellow member Nancy while promoting "Yummy Yummy Love." Her resilience was further chronicled in reality shows like *Momoland: Jjan! Koong! Kwang!* and *Momoland: Baam*, which documented her leadership through both triumphs and industry hurdles. Fans frequently retell the story of her selection via the survival show *Finding Momoland* in 2016, where her moving dance practice videos proved her dedication against stiff competition. Another iconic moment involves the sheer crowd reaction to "BBoom BBoom," where streets would shut down due to fans attempting to perform the choreography, cementing the song as a defining piece of K-pop lore.[edit]

Lee Hye-bin keeps her family life private. She has mentioned her parents in interviews but has not disclosed their names or occupations. She has no known siblings. She lives in Seoul with her pet dog, Bboom Bboom.[edit]

Hyebin has worked closely with Momoland members Ahin, JooE, Nancy, and former members Daisy, Taeha, Yeonwoo, Jane, and Nayun. She collaborated with producer Shinsadong Tiger on the group's hit songs. On variety shows, she has appeared alongside Kang Ho-dong, Lee Soo-geun, and Seo Jang-hoon on Knowing Bros. She acted alongside Kim Dong-wook in The King of Pigs.[edit]

Lee Hye-bin has kept her personal life private. As of 2026, no confirmed public relationships have been reported. She has stated in interviews that she focuses on her career and has not had time for dating. She is currently single.[edit]

Per iFANN's editorial analysis, Lee Hye-bin's net worth in 2026 stands at $1 Million. Her primary income sources include group activities with Momoland, album sales, digital streaming, concert tours, and fan meetings, as well as solo ventures. She earns from variety show appearances, acting roles, and musical performances. Hyebin also generates revenue through modeling contracts with Korean fashion and beauty brands, plus income from her YouTube channel and sponsored social media posts.[edit]