Adam B

Adam Beales' record is unusual in that it is measured almost entirely in platform numbers rather than trophies. He is one of the most subscribed creators ever to come out of Northern Ireland, with a main channel past 5.7 million subscribers and more than 2.6 billion lifetime views, and a TikTok presence with over 13 million likes. The achievement that matters most to his career is not a statistic but a job: joining Blue Peter in 2020 made him one of a small number of internet-native presenters to be handed a role on a programme that has run since 1958. Add a bestselling book and a decade-plus of continuous output, and the case rests on longevity and range rather than any single prize.