Adam B

Adam B is a Northern Irish YouTuber and television presenter, born Adam Beales, whose main channel carries more than 5.7 million subscribers and whose videos have drawn over 2.6 billion views. He first built his audience on DIY crafts, life hacks, pranks and challenge formats, and since 2020 he has been one of the presenters of the BBC children's programme Blue Peter, a role that moved him from online creator to national television fixture.

His output runs across YouTube, TikTok and Instagram, and he is among the most subscribed creators to come out of Northern Ireland. A large part of the appeal is the family-and-friends cast that recurs in his videos, and the steady, good-humoured tone he keeps across platforms. He is also a published author and has sold merchandise tied to his channel brand. As of 2026 he continues to present Blue Peter while keeping his YouTube channel active, and he lives in Northern Ireland with his partner, Dom. [edit]

Adam Beales grew up in Derry, Northern Ireland, the son of Edelle Beales and the older brother of Callum Beales. The household would later become a fixture of his videos, with his mother and younger brother appearing regularly on camera, but the early years were ordinary enough: a creative kid in a city better known for its history than its internet exports, making things at home and filming the results.

He started his YouTube channel under the handle TheNewAdamb99 on July 29, 2012, when he was twelve years old. The early uploads were modest in scale and ambition: DIY craft projects, life hacks, pranks and challenge videos, made with whatever was to hand and edited at home. Where many creators of his generation chased attention with shock content, Beales settled into a consistent schedule of accessible, family-friendly material. That consistency, more than any single viral moment, is what built the first few hundred thousand subscribers.

Through the mid-2010s he kept uploading, refining the format and gradually folding his family and friends into the videos. A family connection placed him in the wider orbit of Derry singer Nadine Coyle, though his own route into public life ran entirely through the internet rather than through music or television. By the late 2010s the channel had grown into a genuine business, with brand interest and a subscriber base large enough to support it full time. The break came in 2020, when the BBC selected him as a presenter on Blue Peter, a move that turned a working YouTuber into a mainstream television name almost overnight. [edit]

The Blue Peter appointment in 2020 is the hinge of Beales' career. The programme had been running since 1958, and joining its presenting team made him one of the few internet-native creators to cross into a long-established BBC institution. He took the role while keeping his own channel running, which meant balancing a television production schedule with the upload cadence his YouTube audience expected.

Through 2021 to 2023 he released higher-production challenge and prank videos and collaborated with other UK creators, among them Joe Tasker and Lee Hinchcliffe. The channel passed 5 million subscribers, a figure he has cited as arriving within roughly six months of a particular growth push, and total views across his platforms climbed past 2.6 billion. TikTok became a second engine for the brand: his account @adambyt has accumulated more than 13 million likes.

From 2024 into 2025 he widened the business beyond video, launching merchandise lines and publishing work that made him a bestselling author. Brand partnerships and endorsement deals added further income on top of YouTube advertising revenue and his BBC salary. As of 2026 he remains a Blue Peter presenter and continues to run his digital output across YouTube, TikTok and Instagram, with the channel still one of the largest to come out of Northern Ireland. [edit]

Adam B's public image is built on approachability rather than spectacle. His content is bright, fast and family-friendly: DIY builds, harmless pranks, challenge formats and behind-the-scenes clips, delivered with a presenter's energy that translated cleanly to television. He dresses casually, keeps his social media voice warm and encouraging, and rarely courts controversy; the persona is the reliable older brother of the UK creator scene rather than the provocateur.

Media coverage tends to frame him through the Blue Peter lens, as an example of an internet creator who made the jump to mainstream broadcasting without abandoning the platform that made him. That framing is accurate but incomplete: it undersells how much of his identity is tied to Northern Ireland and to the family cast that has been in the videos since 2012. On TikTok and Instagram he leans into quick, comic formats and personal updates, a lighter register than the longer YouTube uploads. The overall impression is of a presenter who happens to have grown up online, rather than a viral star who happened to land a TV job. [edit]

iFANN's Global Fame Engine has evaluated Adam Beales but he does not currently hold a placement in the published rankings, whether the Global Top 1,000 or any scope-specific top list, as of the October 2026 data. That is not a comment on his reach, which is substantial: more than 5.7 million YouTube subscribers, over 2.6 billion lifetime views, and a TikTok following with more than 13 million likes. It reflects the way the rankings weight worldwide attention across public signals such as Wikipedia readership and global search interest, where a UK-and-Ireland-focused creator of his profile sits outside the top tier. He is also not on the September 2026 iFAMOUS Rankings flagship list.

His audience has no documented collective name. Fans refer to themselves simply as subscribers or viewers, and there is no record of organised streaming pushes, birthday billboards, charity drives or other structured fan campaigns around him. Engagement happens the ordinary way: likes, comments, shares, and the steady back-and-forth of a creator who replies to his own comment sections. What holds the following together is the family cast and the long-running format rather than any single mythologised moment. Viewers who have watched since the TheNewAdamb99 days have effectively grown up alongside Callum and the rest of the household, which gives the channel a continuity that a purely viral creator rarely sustains. The relationship is closer to a long-running show than a movement, and it has held for more than a decade. [edit]

His original channel handle, TheNewAdamb99, dated from July 29, 2012, and he was twelve when he registered it. He is a relative of Nadine Coyle of Girls Aloud, a connection that surfaces in Derry frequently enough that he has had to field questions about it for years. He has said the 5 million subscriber mark arrived within about six months of a sustained growth push, a pace that surprised even him.

Among the stories his audience retells most is the Blue Peter announcement itself: a bedroom YouTuber from Derry being handed a badge on a programme that had been on air since 1958. That moment, more than any single video, is the one fans point to when explaining why he matters. He has also built a reputation for keeping his family in the frame long after most creators would have moved on; his mother Edelle and brother Callum are still regulars, which is unusual for a channel of his size. He does not maintain a formal fandom name, and no organised fan rituals or campaigns are documented around him. [edit]

Beales was born and raised in Derry, Northern Ireland. His mother is Edelle Beales, and he has a younger brother, Callum Beales, who has appeared in his videos since the early years of the channel. The family has been part of the content from the start, and both his mother and brother remain recurring on-screen presences. A family connection links him to the Derry singer Nadine Coyle.

He came out publicly and has been open about his relationship with his partner, Dom. The two bought a house together in early 2025 and live in Northern Ireland. They have no children. Beales has described a close-knit family dynamic, and the household he grew up in and the one he shares with Dom both feed directly into the personal, family-oriented tone of his channel. [edit]

Adam B's most frequent collaborators are the people closest to him: his younger brother Callum Beales and his mother Edelle Beales, both of whom have appeared in his videos since the early years. In the UK creator scene he is closely associated with Joe Tasker and Lee Hinchcliffe, and he was a member of the collaborative group Family 4. A family connection links him to Derry singer Nadine Coyle. His partner, Dom, appears in his personal posts and shares the home they bought in 2025. [edit]

Adam Beales has kept his romantic life relatively private by creator standards, and there is no record of any previous marriage or engagement before his current relationship. In July 2022 he posted a photograph with his boyfriend, Dom, which marked the point at which the relationship became public. The post was low-key by the standards of celebrity announcements, and he has continued to treat the relationship as a personal matter rather than a content strand.

Over the following years the couple's life together became more visible in small ways: shared posts, travel, and the ordinary domestic details that filter into his social media. By early 2025 they had bought a house together, a step that signalled long-term commitment and gave the relationship a settled, permanent quality. They live together in Northern Ireland.

As of 2026, Beales is in a committed relationship with Dom. They have no children, and there have been no reported splits, reconciliations or high-profile flings in the years since the relationship went public. For a creator whose audience has followed him since he was twelve, the relationship has been notable mainly for how unremarkable it has been: stable, long-running, and largely kept out of the content itself. [edit]

iFANN's editorial research puts Adam Beales' fortune at approximately $4 million as of 2026, drawn from a career that now runs across three income streams: platform revenue, a BBC salary, and commercial work built on top of both. YouTube advertising remains the largest single source. His main channel carries more than 5.7 million subscribers and has accumulated over 2.6 billion lifetime views, a volume that generates seven-figure annual ad income at typical UK CPM rates for family-friendly content. TikTok, where his account has more than 13 million likes, adds creator-fund and brand revenue on a smaller scale.

The Blue Peter presenting role, held since 2020, provides a stable salaried base that most YouTubers of his size do not have. On top of that sits a portfolio of brand partnerships and endorsement deals, which for a creator with his engagement rates are worth more per campaign than the ad revenue they sit alongside. Merchandise lines launched from 2024 onward and royalties from his published work, which reached bestseller status, round out the picture. Real estate is part of the balance sheet too: he and his partner Dom bought a house together in early 2025.

Growth over the past three years has come less from raw subscriber gains than from diversification. The channel audience is mature and loyal rather than explosive, which makes the commercial deals and the television salary proportionally more important to his earnings than they would be for a creator still in rapid growth. Barring a major shift in platform economics or the end of his broadcasting role, the trajectory points to slow, steady accumulation rather than a step change. [edit]