@rogers_jamieAnd guess who’s having the best hold again among holdovers this weekend? Yeah, it’s BradPitt’s star power at US BoxOffice, as Paramount’s PG-13 HeartoftheBeast, actioner directed by DavidAyer with positive WOM, grossed another strong 1.5M on 4th FRI, just a -25.8% drop from last FRI (vs TheRunningMan’s 341k, -75.7%, DOG’s 1.4M, -13.8%, TheBeekeeper’s 1.3M, -27.7%, AdAstra’s 563k, -54.5%) And that despite having lost -316 theatres yesterday. It hits a 54.9M cume in the US. Eyeing an 5M-6M 4th 3-day weekend in the U.S. #BradPitt #DavidAyer

@rogers_jamieAnd guess who’s having the best hold again among holdovers this weekend? Yeah, it’s BradPitt’s star power at US BoxOffice, as Paramount’s PG-13 HeartoftheBeast, actioner directed by DavidAyer with positive WOM, grossed another strong 1.5M on 4th FRI, just a -25.8% drop from last FRI (vs TheRunningMan’s 341k, -75.7%, DOG’s 1.4M, -13.8%, TheBeekeeper’s 1.3M, -27.7%, AdAstra’s 563k, -54.5%) And that despite having lost -316 theatres yesterday. It hits a 54.9M cume in the US. Eyeing an 5M-6M 4th 3-day weekend in the U.S. #BradPitt #DavidAyer