@rogers_jamieAnother feature which enjoyed ColumbusDay as it should thanks to positive WOM at US BoxOffice was Paramount’s PG-13 HeartoftheBeast, actioner directed by DavidAyer starring BradPitt! Another strong 1.1M on 3rd MON holiday, up +22.5% from last MON (vs TheRunningMan’s 265k, -65.8%, DOG’s 512k, -26.1%, TheBeekeeper’s 569k, -29.1%, AdAstra’s 377k, -58.2%) It hits a 51.1M cume in the US. Eyeing an 65M-70M run in the U.S.

@rogers_jamieAnother feature which enjoyed ColumbusDay as it should thanks to positive WOM at US BoxOffice was Paramount’s PG-13 HeartoftheBeast, actioner directed by DavidAyer starring BradPitt! Another strong 1.1M on 3rd MON holiday, up +22.5% from last MON (vs TheRunningMan’s 265k, -65.8%, DOG’s 512k, -26.1%, TheBeekeeper’s 569k, -29.1%, AdAstra’s 377k, -58.2%) It hits a 51.1M cume in the US. Eyeing an 65M-70M run in the U.S.