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    Sandeepx ๐Ÿ’ฏ
    Sandeepx ๐Ÿ’ฏ@sandeepx1mo
    ๐ŸขESPN๐ŸขParamount+๐ŸขCBS
    Mark Shapiro on WWE and UFC pay

    @sandeepxAt the Goldman Sachs Conference, TKO's Mark Shapiro got into the details on talent pay. He said that after locking in new media deals, ESPN for WWE, and Paramount+, CBS, Peacock, Sky with UFC, plus Raw on Netflix, they went ahead and adjusted how fighters and superstars are compensated. That new structure is already figured into their projections, so he doesn't expect any more negative surprises on how the money gets distributed. The company's feeling solid about where they're at. Shapiro pointed out the UFC has around 600 fighters on the roster, and development is a huge part of their approach. For WWE, 75% of the superstars come up through NXT, so that pipeline is key to their strategy. On the UFC side, the performance centers in Mexico City, Vegas, and China are already showing real results, especially in China. They plan to keep pushing that and also get more aggressive with monetization, things like advertiser deals, marketing partnerships, and bonuses tied to fight night performances. Top talent is still lining up to join both UFC and WWE, and they're confident the margins will keep expanding.

    View original post

    Mark Shapiro on WWE and UFC pay

    Photo by @sandeepxยท Sep 9, 2026ยท ESPN

    About this photo

    Two men are posing for a photo in a stadium setting. The man on the left wears a dark blue plaid suit jacket over a black shirt, and the man on the right wears a grey plaid suit jacket over a white open-collar shirt. Both men are smiling. The background shows a blurred crowd in stadium seating. A lanyard with a badge is visible on the left man's jacket. The word "WRESTLEMANIA" is visible in the background.

    See all ESPN photosRead the ESPN wiki

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    TV shows surpassing Yellowstone2TV shows surpassing YellowstoneJustice Department sealJustice Department sealTony Romo CBS splitTony Romo CBS splitCBS and Tony RomoCBS and Tony RomoRei Ami 2026 MTV VMAs3Rei Ami 2026 MTV VMAsSeptember Earth Wind & Fire chart re-entry2September Earth Wind & Fire chart re-entryElla Bright red carpet moment4Ella Bright red carpet moment2026 VMAs trophy2026 VMAs trophy#VMAs 2026 viewership stats#VMAs 2026 viewership statsMTV Video Music Awards trophyMTV Video Music Awards trophyMTV Video Music Awards trophyMTV Video Music Awards trophyDonald Trump White House ban2Donald Trump White House banDonald Trump White House ban reaction2Donald Trump White House ban reactionSnoop Dogg VMAs hostSnoop Dogg VMAs hostMark Shapiro TKO Goldman Sachs Conference2Mark Shapiro TKO Goldman Sachs Conference2026 VMAs broadcast schedule2026 VMAs broadcast schedule2026 VMAs logo2026 VMAs logoGracie Abrams Daughter From Hell2Gracie Abrams Daughter From Hell
    Photo
    Sandeepx ๐Ÿ’ฏ
    Sandeepx ๐Ÿ’ฏ@sandeepx1mo
    ๐ŸขESPN๐ŸขParamount+๐ŸขCBS
    Mark Shapiro on WWE and UFC pay

    @sandeepxAt the Goldman Sachs Conference, TKO's Mark Shapiro got into the details on talent pay. He said that after locking in new media deals, ESPN for WWE, and Paramount+, CBS, Peacock, Sky with UFC, plus Raw on Netflix, they went ahead and adjusted how fighters and superstars are compensated. That new structure is already figured into their projections, so he doesn't expect any more negative surprises on how the money gets distributed. The company's feeling solid about where they're at. Shapiro pointed out the UFC has around 600 fighters on the roster, and development is a huge part of their approach. For WWE, 75% of the superstars come up through NXT, so that pipeline is key to their strategy. On the UFC side, the performance centers in Mexico City, Vegas, and China are already showing real results, especially in China. They plan to keep pushing that and also get more aggressive with monetization, things like advertiser deals, marketing partnerships, and bonuses tied to fight night performances. Top talent is still lining up to join both UFC and WWE, and they're confident the margins will keep expanding.

    View original post

    Mark Shapiro on WWE and UFC pay

    Photo by @sandeepxยท Sep 9, 2026ยท ESPN

    About this photo

    Two men are posing for a photo in a stadium setting. The man on the left wears a dark blue plaid suit jacket over a black shirt, and the man on the right wears a grey plaid suit jacket over a white open-collar shirt. Both men are smiling. The background shows a blurred crowd in stadium seating. A lanyard with a badge is visible on the left man's jacket. The word "WRESTLEMANIA" is visible in the background.

    See all ESPN photosRead the ESPN wiki

    ?

    More ESPN photos

    See all ESPN photos
    TV shows surpassing Yellowstone2TV shows surpassing YellowstoneJustice Department sealJustice Department sealTony Romo CBS splitTony Romo CBS splitCBS and Tony RomoCBS and Tony RomoRei Ami 2026 MTV VMAs3Rei Ami 2026 MTV VMAsSeptember Earth Wind & Fire chart re-entry2September Earth Wind & Fire chart re-entryElla Bright red carpet moment4Ella Bright red carpet moment2026 VMAs trophy2026 VMAs trophy#VMAs 2026 viewership stats#VMAs 2026 viewership statsMTV Video Music Awards trophyMTV Video Music Awards trophyMTV Video Music Awards trophyMTV Video Music Awards trophyDonald Trump White House ban2Donald Trump White House banDonald Trump White House ban reaction2Donald Trump White House ban reactionSnoop Dogg VMAs hostSnoop Dogg VMAs hostMark Shapiro TKO Goldman Sachs Conference2Mark Shapiro TKO Goldman Sachs Conference2026 VMAs broadcast schedule2026 VMAs broadcast schedule2026 VMAs logo2026 VMAs logoGracie Abrams Daughter From Hell2Gracie Abrams Daughter From Hell