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    Sandeepx 💯
    Sandeepx 💯@sandeepx1w
    🏢ESPN🏢Paramount+🏢CBS
    Mark Shapiro on WWE and UFC pay

    @sandeepxAt the Goldman Sachs Conference, TKO's Mark Shapiro got into the details on talent pay. He said that after locking in new media deals, ESPN for WWE, and Paramount+, CBS, Peacock, Sky with UFC, plus Raw on Netflix, they went ahead and adjusted how fighters and superstars are compensated. That new structure is already figured into their projections, so he doesn't expect any more negative surprises on how the money gets distributed. The company's feeling solid about where they're at. Shapiro pointed out the UFC has around 600 fighters on the roster, and development is a huge part of their approach. For WWE, 75% of the superstars come up through NXT, so that pipeline is key to their strategy. On the UFC side, the performance centers in Mexico City, Vegas, and China are already showing real results, especially in China. They plan to keep pushing that and also get more aggressive with monetization, things like advertiser deals, marketing partnerships, and bonuses tied to fight night performances. Top talent is still lining up to join both UFC and WWE, and they're confident the margins will keep expanding.

    View original post

    Mark Shapiro on WWE and UFC pay

    Photo by @sandeepx· Sep 9, 2026· ESPN

    About this photo

    Two men are posing for a photo in a stadium setting. The man on the left wears a dark blue plaid suit jacket over a black shirt, and the man on the right wears a grey plaid suit jacket over a white open-collar shirt. Both men are smiling. The background shows a blurred crowd in stadium seating. A lanyard with a badge is visible on the left man's jacket. The word "WRESTLEMANIA" is visible in the background.

    See all ESPN photosRead the ESPN wiki

    ?

    More ESPN photos

    See all ESPN photos
    WWE Crown Jewel Riyadh November 7WWE Crown Jewel Riyadh November 7Joe Buck ESPN extensionJoe Buck ESPN extensionDWCS W6 contract winners announcedDWCS W6 contract winners announcedSydney Sweeney ESPN Body Issue3Sydney Sweeney ESPN Body IssueINTER MIAMI recent resultsINTER MIAMI recent resultsWWE Disney partnership talkWWE Disney partnership talkCBF Copa do Brasil broadcast rights dealCBF Copa do Brasil broadcast rights dealBarry Melrose dies at 70Barry Melrose dies at 70Mark Shapiro TKO Goldman Sachs Conference2Mark Shapiro TKO Goldman Sachs ConferenceDWCS W3 Contract EarnersDWCS W3 Contract EarnersESPN denies WWE renewal rumorsESPN denies WWE renewal rumorsESPN denies WWE renewal rumorsESPN denies WWE renewal rumorsEnes Kanter Freedom WNBA eligibility2Enes Kanter Freedom WNBA eligibilityESPN Unlimited WWE PLE price hikeESPN Unlimited WWE PLE price hikeMessi fined by MLSMessi fined by MLSLionel Messi Inter Miami fineLionel Messi Inter Miami fineDream-Fever WNBA record viewershipDream-Fever WNBA record viewershipNBA investigation Steve Ballmer Kawhi LeonardNBA investigation Steve Ballmer Kawhi Leonard
    Photo
    Sandeepx 💯
    Sandeepx 💯@sandeepx1w
    🏢ESPN🏢Paramount+🏢CBS
    Mark Shapiro on WWE and UFC pay

    @sandeepxAt the Goldman Sachs Conference, TKO's Mark Shapiro got into the details on talent pay. He said that after locking in new media deals, ESPN for WWE, and Paramount+, CBS, Peacock, Sky with UFC, plus Raw on Netflix, they went ahead and adjusted how fighters and superstars are compensated. That new structure is already figured into their projections, so he doesn't expect any more negative surprises on how the money gets distributed. The company's feeling solid about where they're at. Shapiro pointed out the UFC has around 600 fighters on the roster, and development is a huge part of their approach. For WWE, 75% of the superstars come up through NXT, so that pipeline is key to their strategy. On the UFC side, the performance centers in Mexico City, Vegas, and China are already showing real results, especially in China. They plan to keep pushing that and also get more aggressive with monetization, things like advertiser deals, marketing partnerships, and bonuses tied to fight night performances. Top talent is still lining up to join both UFC and WWE, and they're confident the margins will keep expanding.

    View original post

    Mark Shapiro on WWE and UFC pay

    Photo by @sandeepx· Sep 9, 2026· ESPN

    About this photo

    Two men are posing for a photo in a stadium setting. The man on the left wears a dark blue plaid suit jacket over a black shirt, and the man on the right wears a grey plaid suit jacket over a white open-collar shirt. Both men are smiling. The background shows a blurred crowd in stadium seating. A lanyard with a badge is visible on the left man's jacket. The word "WRESTLEMANIA" is visible in the background.

    See all ESPN photosRead the ESPN wiki

    ?

    More ESPN photos

    See all ESPN photos
    WWE Crown Jewel Riyadh November 7WWE Crown Jewel Riyadh November 7Joe Buck ESPN extensionJoe Buck ESPN extensionDWCS W6 contract winners announcedDWCS W6 contract winners announcedSydney Sweeney ESPN Body Issue3Sydney Sweeney ESPN Body IssueINTER MIAMI recent resultsINTER MIAMI recent resultsWWE Disney partnership talkWWE Disney partnership talkCBF Copa do Brasil broadcast rights dealCBF Copa do Brasil broadcast rights dealBarry Melrose dies at 70Barry Melrose dies at 70Mark Shapiro TKO Goldman Sachs Conference2Mark Shapiro TKO Goldman Sachs ConferenceDWCS W3 Contract EarnersDWCS W3 Contract EarnersESPN denies WWE renewal rumorsESPN denies WWE renewal rumorsESPN denies WWE renewal rumorsESPN denies WWE renewal rumorsEnes Kanter Freedom WNBA eligibility2Enes Kanter Freedom WNBA eligibilityESPN Unlimited WWE PLE price hikeESPN Unlimited WWE PLE price hikeMessi fined by MLSMessi fined by MLSLionel Messi Inter Miami fineLionel Messi Inter Miami fineDream-Fever WNBA record viewershipDream-Fever WNBA record viewershipNBA investigation Steve Ballmer Kawhi LeonardNBA investigation Steve Ballmer Kawhi Leonard