Zhirelle

Zhirelle Cushman is an American digital content creator, beauty influencer, and lifestyle vlogger. She is best known for her YouTube channel, where she shares makeup tutorials, fashion hauls, and cozy home makeover videos that lean into the dark academia and clean girl aesthetics. As of 2026, her channel has grown to over 1.33 million subscribers and has racked up more than 118 million total views.

Beyond YouTube, Zhirelle maintains a strong presence on TikTok and Instagram, where she posts short-form content that mirrors the intimate, aspirational tone of her longer videos. Her work has made her a recognizable figure in the online lifestyle space, particularly among viewers who appreciate a blend of vintage-inspired style, productivity, and warm, inviting interiors. She currently lives in Los Angeles, where she continues to produce content for her dedicated fanbase. [edit]

Zhirelle Cushman was born on August 13, 2001, in the United States. She grew up in a typical American household, though she has kept most details about her family and childhood private. Her interest in beauty and fashion surfaced early, and she was drawn to the creative potential of online platforms.

In August 2014, at just 13 years old, she launched her first YouTube channel under the name ZC Beauty. The handle reflected her initial focus on makeup and beauty tutorials, a niche she explored while still in middle school. During these early years, she experimented with different video formats, gradually building a small but engaged audience.

By her late teens, Zhirelle began to expand her content beyond makeup, incorporating fashion and lifestyle elements. This shift set the stage for her later rebrand, but her early uploads laid the foundation for the skills and confidence she would need to grow as a creator. [edit]

Zhirelle's breakthrough came as she transitioned from a niche beauty vlogger to a multi-platform lifestyle influencer. In 2019, she posted a TikTok set to Mariah Carey's "Obsessed" that went viral, exposing her to a much wider audience and driving new viewers to her YouTube channel.

Around 2020, she rebranded her channel to simply "Zhirelle," a move that aligned with her evolving content focus. Her videos shifted toward "cozy transformations," room makeovers, and home organization, tapping into the popular dark academia and clean girl trends. This pivot resonated with viewers, and her subscriber count climbed steadily.

By late 2023, her channel crossed the 1 million subscriber mark, a major milestone for any creator. Her most popular video, "colored scrunchies pick my school outfits for a week," has earned over 1.7 million views. Recent hits include a kitchen makeover tour and a dream room makeover, each attracting hundreds of thousands of views. As of 2026, she remains an active and growing presence in the lifestyle space, with over 1.33 million YouTube subscribers and a thriving TikTok following. [edit]

Zhirelle is strongly associated with the dark academia and cozy core aesthetics. Her visual identity features vintage clothing, warm lighting, and a focus on productivity blended with soft, feminine decor. Her content tone is intimate and calming, with titles like "cozy transformation" and "dream girly makeup room" that evoke comfort and aspiration.

Her audience connects with her through the relatable, personal nature of her videos, which often show her building furniture, organizing spaces, and sharing her daily life. She does not have an official fandom name, but her followers engage actively in the comments and on TikTok, where she has 97.5K followers and 3.3 million likes. [edit]

Zhirelle Cushman has cultivated a quiet but devoted following that thrives on the intimate rhythm of her dark academia and cozy core content. Her audience, primarily drawn to her transformative home makeovers and aesthetic daily vlogs, engages through comments and shares rather than organized campaigns or public rallies. There is no formal name for this community; they are simply viewers who return for the warmth of her vintage-inspired spaces and the calming cadence of her productivity routines. Unlike stars with stadium tours or chart-topping albums, Zhirelle's impact is measured in the steady accumulation of subscribers who find comfort in her curated world of Parisian references and DIY furniture projects. In the broader landscape of digital personalities, iFANN has evaluated her standing as of August 2026. The Global Fame Engine has assessed her profile against millions of global data points, yet she does not currently hold a placement in the published rankings for the Global Top 1,000 or any scope-specific top lists. This absence of a numeric rank reflects her position as a highly successful niche creator rather than a mass-market celebrity figure dominating global headlines. While her subscriber count exceeds 1.3 million and her total views have surpassed 118 million, these metrics place her firmly within the tier of influential lifestyle creators without crossing into the ultra-elite strata tracked by the highest tiers of fame indexes. Her presence remains a reflection of the power of consistent, high-quality content in specific subcultures, even if it lacks the explosive viral folklore often associated with ranked icons.[edit]

Before establishing herself as Zhirelle, the creator launched her channel under the moniker ZC Beauty before eventually rebranding to her first name. A beloved signature format involves letting her audience dictate her outfit choices via colored scrunchies, a playful interactive element that became a fan favorite early in her career. She frequently expresses a deep affinity for Parisian culture, specifically noting her favorite local store in her Instagram bio. Known for her hands-on approach, she prioritizes DIY projects like building furniture and organizing spaces over purchasing pre-made items. Her Instagram bio also reveals a personal philosophy of documenting her travels, fashion choices, and everyday life to create a visual archive for future reflection. While some online searches mention an obituary for a Kiera Simone Cushman, there is no verified connection to the living content creator, leaving no legendary folklore or viral incidents tied to her public persona.[edit]

Zhirelle Cushman's real name is Zhirelle Cushman. She has not publicly shared details about her parents or siblings, choosing to keep her family life private. She currently lives in Los Angeles, California, where she focuses on her content creation career. She has not mentioned any pets or a current household family in her public posts. [edit]

Zhirelle is associated with Enzo Roulston, whom she dated from December 2017 until their eventual breakup. She also gained attention for a TikTok video set to Mariah Carey's "Obsessed" in July 2019. [edit]

Zhirelle's dating history is relatively private compared to mainstream celebrities. Her only known public relationship was with Enzo Roulston, which began in December 2017. The couple dated for several years, but eventually broke up, though no specific end date or reason has been publicly documented. As of 2026, Zhirelle is reported to be single, with no new partner announced. [edit]

Per iFANN's editorial analysis, Zhirelle Cushman's net worth is estimated at $1 Million as of 2026. Her financial success stems from YouTube AdSense revenue generated by over 118 million total views, brand sponsorships across beauty, fashion, and home goods sectors, and affiliate marketing partnerships. With substantial earnings likely ranging between $100,000 and $500,000 annually from ad revenue alone, she maintains a robust income stream. Additional earnings come from sponsored content on TikTok and Instagram, where she commands attention with 97.6K and 108K followers respectively. Although she does not currently hold major business ventures or real estate holdings, her consistent content output and growing subscriber base indicate a steady upward financial trajectory.[edit]