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    X.com
    Social Media, Online Payments

    X.com

    United States flagUnited States

    "The everything app for real-time conversation and digital finance"

    Founded 1999 Bastrop, Texas, United States
    Community

    About

    X.com started in 1999 as Elon Musk's ambitious online bank in Palo Alto, California. The idea was to build a one-stop financial hub where people could do banking, make payments, and manage money entirely online. After merging with Confinity in 2000, the company shifted focus to person-to-person payments and eventually rebranded as PayPal. That early X.com DNA, the vision of an everything app, stuck with Musk for decades.

    In July 2017, Musk bought the X.com domain back from PayPal. Then in October 2022, he acquired Twitter for $44 billion. By April 2023, Twitter had legally merged into a new entity called X Corp., and the iconic blue bird gave way to a minimalist X logo. The domain x.com now redirects to the social platform, fulfilling a vision Musk first sketched in 1999: a single digital space for communication, commerce, and community.

    As of 2025, X operates under X.AI Holdings Corp. after xAI acquired the company in an all-stock deal. The platform has 611 million monthly active users worldwide and remains a primary hub for breaking news, political discourse, and real-time conversation. Subscription revenue from X Premium and integration with the Grok AI chatbot are reshaping the business model, even as advertising revenue has declined following the rebrand.

    Products & Sub-brands

    X PremiumGrok AI chatbotReal-time social networkingX Payments (planned)

    Frequently Asked Questions

    Who owns X.com?
    X.com is owned by X.AI Holdings Corp., formed after xAI acquired X Corp. in March 2025. Elon Musk is founder and chairman/CTO, with SpaceX also holding an ownership stake in the parent company.
    Who is the CEO of X?
    As of July 2025, Linda Yaccarino stepped down as CEO. Elon Musk currently serves as chairman and CTO, with no permanent CEO successor announced at this time.
    How much is X.com worth?
    X was valued at $33 billion in the March 2025 xAI acquisition, with a full valuation of $45 billion including $12 billion in debt. The platform generated $2.7 billion in revenue in 2024.
    X vs Threads: which is better?
    X has 611 million MAU compared to Threads' 320 million, with stronger real-time news engagement (34 min session vs 11 min). Threads offers higher engagement rates (0.18% vs 0.035%) but a smaller audience.
    Is X still in business?
    Yes, X is actively operating with 611 million monthly active users as of 2026. Despite advertiser declines and competition from Threads and Bluesky, the platform continues to generate revenue through subscriptions and advertising.

    Keywords

    X.comX Corp.Elon MuskTwitter rebrandX PremiumGroksocial mediaeverything appPayPalonline banking

    Sources

    Wikipedia - X Corp.Contrary Research - XMashable - Elon Musk X.comAdvertising Week - X RebrandSearchLab - X Statistics 2026

    Company Info

    Founded
    1999
    Founder
    Elon Musk
    Headquarters
    Bastrop, Texas, United States
    Industry
    Social Media, Online Payments
    Parent Company
    X.AI Holdings Corp.
    Revenue
    2700000000
    Employees
    1500
    Revenue (2024)
    $2.7 billion
    Monthly Active Users (2026)
    611 million

    Official Website

    www.x.com/

    Links

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