Will Loftis

Will Loftis is an American choreographer and creative director known for bringing movement to life across music, film, fashion, and television. He is the assistant choreographer on the blockbuster film Wicked (2024) and its sequel Wicked: For Good (2025), and he choreographed Ariana Grande's viral hit "Yes, And?" in 2024. His work has earned him features in Rolling Stone and Dance Spirit, and he serves on the faculty of Ovation Dance Tour, mentoring the next generation of dancers.

Loftis's career spans television shows like So You Think You Can Dance and The World of Dance, films like Being the Ricardos (2021), and live events like the Teen Choice Awards. He is known for his creative philosophy of "creativity as an act of service," and his choreography often carries hidden details that reward close viewing. [edit]

Growing up in Irmo, South Carolina, Loftis found his passion for dance at the local studio Southern Strutt. That training ground gave him a strong technical foundation and a love for performance that would carry him through his career.

His first big breaks came on television. He worked as a choreographer on So You Think You Can Dance and The World of Dance, building a reputation for inventive, emotionally resonant movement. In 2020, he served as video choreographer for the Teen Choice Awards, and in 2021 he took on his first film project, choreographing Being the Ricardos, which required period-specific dance work that showed his range. [edit]

Loftis's career reached a new level when he joined the production of Wicked as assistant choreographer. On set, he met Ariana Grande, who was starring as Glinda, and their friendship led to a major collaboration. In January 2024, Loftis choreographed Grande's single "Yes, And?", the music video went viral, and Rolling Stone interviewed him about the Easter eggs hidden in the dance moves.

He continued working with Grande on her album Eternal Sunshine (2024), and in November 2024 Wicked hit theaters to massive success. Loftis returned for the sequel Wicked: For Good in 2025. Alongside these high-profile projects, he remains active as a faculty member with Ovation Dance Tour, teaching workshops and sharing his approach to choreography. [edit]

Loftis is seen in the industry as a visionary choreographer with a knack for blending commercial appeal with artistic depth. His Instagram presence, under the handle @willloftis, is highly curated, around 64,000 followers and just over 20 posts, each one showcasing his professional work. He comes across as thoughtful and process-oriented, often speaking about creativity as a form of service. His association with Ariana Grande and Wicked has brought him mainstream attention, but he maintains a low-key, work-focused public persona. [edit]

Will Loftis occupies a unique space in the entertainment landscape, bridging the gap between behind-the-scenes artistry and mainstream visibility without ever needing the spotlight for himself. While he has not yet been assigned a specific rank by the iFANN Global Fame Engine due to the absence of collected data as of August 2026, his influence is undeniable among those who follow the mechanics of performance. He is widely recognized within the industry for his work on major productions like Wicked and Ariana Grande's Yes, And?, earning him a reputation that transcends typical choreographer fame. Unlike pop stars with organized armies, Loftis does not have a formal fandom name or documented fanbase rituals; his supporters are primarily colleagues, students from Ovation Dance Tour, and dance enthusiasts who appreciate his technical precision rather than idolizing his persona. The search results confirm no organized campaigns, birthday billboards, or fan-funded projects exist in his name, distinguishing him from figures whose careers are driven by mass mobilization. His Instagram presence reflects this professional focus, serving as a portfolio rather than a stage for fan interaction. While some might mistake his association with A-list celebrities for a path toward global stardom, his current standing remains rooted in respect for his craft. The lack of a ranked position in the iFANN database simply indicates that the system has not yet gathered sufficient public consumption signals to place him alongside household names, but his trajectory suggests a steady climb as his credits accumulate. There are no viral legends or folklore surrounding his personal life, only the verified stories of his creative contributions to films and music videos.[edit]

Will Loftis was born William Tully Loftis but prefers the professional moniker Will. Hailing from Irmo, South Carolina, he honed his skills at the Southern Strutt dance studio before entering the professional arena. His career took a significant turn when he met Ariana Grande while working on the set of Wicked, a connection that later led to their collaboration on the hit single Yes, And?. That choreography was particularly notable for its intricate Easter eggs, which fans and media outlets spent weeks decoding after the video's release. Beyond music and film, Loftis has made his mark on television through appearances on So You Think You Can Dance and The World of Dance, as well as live events like the Teen Choice Awards. In 2013, he even stepped in front of the camera to play the character Lugnut in Disney Channel's Teen Beach Movie. His approach to creativity is often described as the Adele approach to sustainable artistry, emphasizing longevity over fleeting trends. While there are no wild legends or crowd-fainting incidents associated with his name, his work on the Wicked film franchise stands as a reflection of his ability to bring complex musical numbers to life for a global audience.[edit]

Details about Loftis's family are scarce, as he keeps his personal life private. He grew up in Irmo, South Carolina, where his family supported his early dance training at Southern Strutt. No public information is available about his parents, siblings, or current household. [edit]

Will Loftis is closely associated with Ariana Grande, whom he met on the set of Wicked and later choreographed for her hit single "Yes, And?" and the Eternal Sunshine album era. He also works with director Jon M. Chu on the Wicked films, and with Aaron Sorkin on Being the Ricardos. [edit]

Public information about Will Loftis's romantic life is extremely limited. He keeps his personal relationships private, and no credible sources document any dating history, engagements, or marriages. As of 2026, his relationship status is unknown, and he has not publicly confirmed being single or in a relationship. [edit]

As of 2026, iFANN currently estimates Will Loftis's net worth at $2 Million. This figure reflects his diverse income streams derived from high-profile choreography fees for major studio films such as Wicked and Being the Ricardos. His financial growth is further bolstered by lucrative music video and concert work with top-tier artists like Ariana Grande, alongside consistent earnings from television projects and teaching engagements with Ovation Dance Tour. While exact financial records remain private, his expanding profile and continued collaborations with industry leaders suggest a steady upward trend in his earnings.[edit]