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    What Now

    Song

    What Now

    by Rihanna

    Unapologetic · March 4, 2013 · 258

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    About This Song

    Rihanna stripped back the production for her seventh studio album Unapologetic to deliver a raw, piano-driven ballad that laid bare the aftermath of a toxic relationship. Released as the album's fourth single in early 2013, the track finds the Barbadian singer questioning the future with a partner who has been unfaithful or distant. The song builds from a sparse beginning into an emotional climax where heavy, atmospheric drums and "sonic bombs" crash around her voice rather than overpowering it.

    Critics highlighted the vulnerability in Rihanna's performance, noting how she stepped away from the high-energy dance-pop that defined much of her previous work to focus on intimate storytelling. While the single did not reach the commercial heights of hits like "Diamonds," it resonated deeply with fans and critics alike for its honesty. The song serves as a standout moment on Unapologetic, showcasing her ability to convey heartbreak without relying on elaborate choreography or flashy visuals.

    Music Videos

    Credits

    Songwriters

    Rihanna, Olivia Waithe, Parker Ighile, Nathan Cassells, Maestro The Baker

    Producers

    Parker Ighile, Nathan Cassells, Maestro The Baker

    Certifications

    Gold (RIAA)

    Keywords

    heartbreakballadUnapologeticRihanna singlesrelationship uncertainty

    Sources

    Song Info

    Artist
    Rihanna
    Album
    Unapologetic
    Released
    March 4, 2013
    Duration
    258
    Label
    Def Jam Recordings
    Track #
    14
    Peak Chart
    #35 Billboard Hot 100
    US Radio Service Date
    March 4, 2013
    UK Singles Chart Peak
    28
    Canada Hot 100 Peak
    27
    Adult Contemporary Chart Peak
    12
    Music Video Director
    Anthony Mandler
    Music Video Release Date
    April 23, 2013

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