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    Webtoon
    Digital Comics, Entertainment

    Webtoon

    United States flagUnited States

    "A world of digital comics"

    Founded 2004 Los Angeles, California, USA CEO: Junkoo Kim
    Community

    About

    Webtoon, originally launched as Naver Webtoon in South Korea in 2004, is a digital comics platform that redefined how people consume comics with its signature vertical scrolling format, perfect for mobile devices. Founded by Junkoo Kim, who was driven by a lifelong passion for comics, the platform was designed to empower creators and allow fans to discover a wide array of unique content. After expanding globally as Line Webtoon in 2014, it was eventually rebranded to simply Webtoon and now operates as Webtoon Entertainment Inc., with its headquarters located in Los Angeles.

    The platform's core offering is its extensive digital library, featuring webtoons across numerous genres like romance, fantasy, action, and horror, all accessible through its website and mobile applications. Webtoon also supports creators through its self-publishing arm, Canvas, which welcomes both established artists and emerging talent. Expanding beyond its digital pages, the company established Webtoon Studios in 2020 to pursue adaptation and content creation, venturing into animation and other media projects.

    Products & Sub-brands

    Webtoon PlatformCanvas (Self-publishing)Webtoon StudiosAnimation

    Frequently Asked Questions

    What is Webtoon?
    Webtoon is a global digital comics platform known for its vertical scrolling format, optimized for mobile viewing. It offers a vast library of webtoons across many genres, accessible via its website and apps.
    Who founded Webtoon?
    Webtoon was founded by Junkoo Kim, who was inspired by his love for comics and wanted to create a platform that empowered creators and connected them with readers.
    How does Webtoon make money?
    Webtoon generates revenue through advertising on its platform, microtransactions for premium content, and potentially through its content adaptation and licensing deals via Webtoon Studios.
    Is Webtoon free to use?
    Much of the content on Webtoon is available for free, supported by advertisements. However, readers can also purchase access to later episodes or special content.
    Who are Webtoon's main competitors?
    Key competitors in the digital comics and webtoon market include Kakao Corp. (KakaoPage), Lezhin Entertainment, Tapas Media, Tappytoon, and Toomics Global. Other entertainment platforms also compete for audience attention.

    Keywords

    digital comicswebtoonsmanhwavertical scrollingmobile comicsonline comicscontent creationindependent creators

    Sources

    Company Info

    Founded
    2004
    Founder
    Junkoo Kim
    CEO
    Junkoo Kim
    Headquarters
    Los Angeles, California, USA
    Industry
    Digital Comics, Entertainment
    Parent Company
    Naver Corporation
    Revenue
    $100 million per month (late 2021)
    Employees
    1854
    Monthly Active Users
    Over 72 million globally (November 2021)
    Creator Payouts
    Over $2.8 billion (2017-2023)
    Global Market Value
    $10.20 billion (2024)
    Projected Market Growth
    USD 121.36 billion by 2034 (CAGR 28.1%)
    North American Market Share
    Over 28.7% (2024)
    Recent Investment
    The Walt Disney Company acquired a 2% stake in 2025

    Official Website

    www.webtoons.com/

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