Vogue China

September 2005 is when the first issue of 服饰与美容 (Fúshì yǔ Měiróng, literally Clothing and Beauty) hit Chinese newsstands. The launch came through a copyright cooperation agreement between Condé Nast and the state-owned People's Pictorial (China Pictorial) Publishing House, a licensing structure rather than the wholly owned subsidiary model Condé Nast uses for most international editions. China Pictorial holds a stake and handles mainland distribution, and the arrangement has been the subject of media analysis given the publisher's ties to the Central Propaganda Department.

Sixteen issues a year is the publishing rhythm, more frequent than most Vogue editions worldwide. Circulation reached roughly 2 million copies by November 2020, a figure that reflects both newsstand sales and subscriptions in a market where print still reaches a broad audience. Mario Testino once called it the world's most important Vogue, a remark that stuck because it captured how the industry was shifting its gaze toward Chinese luxury consumers. The editorial mix pairs Chinese models, photographers, and stylists with international talent, and the magazine has tracked the country's fashion industry as it grew into the world's largest luxury market.

Leadership has changed twice in quick succession. Margaret Zhang, the Chinese-Australian filmmaker and writer, took over as editor-in-chief in early 2021 at 27, the youngest EIC in Vogue's global history. She stepped down in February 2024, a departure reported by CNN and The Guardian and framed as a mutual decision amid Condé Nast restructuring. Rocco Liu was named to lead the title in July 2024, and Tim Lim joined as executive creative director in early 2026. Cover stars in the 2025–2026 cycle have been notably cross-industry: Tyla (January 2026), Nicole Kidman (May 2026), Song Hye-kyo, and tennis star Zheng Qinwen fresh off her China Open title. [edit]