Vlad.super.Vlad

Vladislav Vashketov, known online as Vlad.super.Vlad, is an American YouTube personality who co-stars on the children's channel Vlad and Niki alongside his brother Nikita. As of 2026, the channel has accumulated over 150 million subscribers and more than 122 billion total views, making it one of the most-watched children's channels on the platform. Vlad's content focuses on toy reviews, pretend play, and vlogs, often featuring costumes and imaginative scenarios that appeal to a preschool audience.[edit]

Vlad was born in the United States on February 26, 2013. His first taste of online exposure came on May 17, 2017, when his parents posted a photo of him with Russian pop star Philipp Kirkorov on Instagram. That same year, the family launched the Vlad and Niki YouTube channel, initially featuring simple toy unboxings and playtime videos. In March 2018, Vlad collaborated with the Kids Roma Show, another popular children's channel, which helped introduce him to a wider audience.

His breakthrough moment arrived on May 22, 2018, when a video of Vlad riding a toy bus was posted. The clip, which shows him gleefully steering a small plastic bus around a room, became a viral sensation and has since amassed over 360 million views. The video's success demonstrated the appeal of straightforward, joyful play content for young viewers and set the template for the channel's future direction.[edit]

Following the viral toy bus video, Vlad and Niki's subscriber count grew rapidly. The channel diversified its content to include role-playing scenarios, educational segments, and seasonal specials, all featuring Vlad and his brother in various costumes. Their videos often incorporate bright colors, energetic music, and simple narratives that resonate with toddlers and preschoolers. By 2020, the channel had crossed 50 million subscribers, and by 2023 it had surpassed 100 million. As of 2025, it ranks among the top 10 most-subscribed YouTube channels globally.

The channel's revenue comes primarily from YouTube ad income, but the family has also launched a line of branded merchandise, including toys, clothing, and books. Vlad continues to appear in new videos released multiple times per week, maintaining the channel's position as a leading destination for children's entertainment.[edit]

Vlad.super.Vlad is perceived by audiences as a cheerful, energetic, and relatable child. His on-screen persona is enthusiastic and curious, often reacting with wide-eyed wonder to new toys and scenarios. The Vlad and Niki channel is known for its bright, saturated visuals and fast-paced editing, designed to hold the attention of young viewers. The tone is consistently positive and family-friendly, with no educational or moralizing undertones, the focus is purely on play. Fans, primarily parents and their children, engage with the channel through comments and shared viewing experiences. Vlad's social media presence is managed by his parents and reflects the same playful, innocent image.[edit]

Vladislav Vashketov commands a massive, global audience of preschoolers and their parents, yet his fanbase lacks the organized monikers typical of teen pop stars. There is no official name for this collective; instead, the community manifests through high-volume digital consumption and massive commercial engagement rather than coordinated activist campaigns or fan-funded subway ads. While fans drive the success of extensive merchandise lines and gather at large-scale meet-and-greets like those at the American Dream Mall, the interaction remains largely one-way, broadcasted through YouTube and Instagram updates about his hockey pursuits. This unique dynamic defines Vlad's cultural footprint: a domestic phenomenon rooted in toy reviews and superhero narratives that has evolved into a story of childhood commercialization and athletic ambition. The channel's dominance as the highest-rated kids platform on YouTube stands as the primary metric of his influence, supported by billions of views and a consistent stream of content that turns simple play into a business empire. iFANN has evaluated this profile to determine its standing within the broader celebrity landscape. However, the iFANN Global Fame Engine indicates that he does not currently hold a placement in the published rankings, meaning he falls outside the Global Top 1,000 or specific Top-100 scope lists. Consequently, no numeric rank or score is assigned to him at this time. Despite this lack of formal ranking, his status as a child prodigy of the digital age remains undeniable, with his transition from a toddler reviewer to an aspiring NHL athlete serving as the latest chapter in his public mythology.[edit]

Vlad's most-viewed video, a toy bus clip released in 2018, has surpassed 360 million views, cementing its place as one of the channel's most-watched uploads. He owns a pet dog named Bublik who occasionally makes appearances in videos alongside his brother Nikita. The duo's content spans multiple languages including English, Russian, and Spanish to ensure a global reach, and the channel once held the record for the most viewed YouTube channel in the Kids category for a single month. Off-camera, Vlad favors the color blue and enjoys playing with cars and dinosaurs. A defining moment in the channel's lore was the partnership with Zuru to launch their own toy lines, followed by the release of "Superhero Surprise" eggs at major retailers like Target. These launches marked a shift from content creators to brand owners, creating a modern folklore around the immense wealth generated by two minors. Another evolving narrative involves Vlad's pursuit of professional ice hockey, where his social media presence now highlights his dream of playing for the Florida Panthers, signaling a new chapter beyond toy reviews.[edit]

Vlad lives with his parents and younger brother Nikita in the United States. His parents are heavily involved in the production and management of the Vlad and Niki channel, handling filming, editing, and business decisions. The family also has a pet dog named Bublik. Despite their online fame, the family maintains a relatively private life, with the parents rarely appearing on camera. Vlad and Nikita are homeschooled to accommodate their filming schedule.[edit]

Vlad is best known for his partnership with his brother Nikita Vashketov, with whom he co-hosts the Vlad and Niki channel. Their parents manage the channel's production. Vlad has collaborated with the Kids Roma Show and has been featured in posts with Russian singer Philipp Kirkorov.[edit]

As Vlad was born in 2013, he is a minor and has no public dating history or romantic relationships. His reported relationship status as of 2026 is single.[edit]

iFANN currently estimates Vlad.super.Vlad's net worth at $50 Million as of 2026. This figure reflects the family's highly profitable business model which has grown steadily since the channel's 2017 launch. Revenue streams include substantial YouTube ad earnings generated by billions of annual views, lucrative merchandise sales featuring toys and clothing, and licensing deals for their expanding brand. The channel's consistent output of high-view videos ensures a steady financial foundation, transforming a children's entertainment project into a multi-million dollar enterprise.[edit]