iFANN
    Last updated
    Vinted
    Recommerce

    Vinted

    Lithuania flagLithuania

    "Make second-hand first choice worldwide"

    Founded 2008 Vilnius, Lithuania CEO: Thomas Plantenga
    Community

    About

    Vinted started in 2008 when Milda Mitkutė, moving house, wanted to offload clothes she no longer wore. With Justas Janauskas, she threw together a website in two weeks where people could trade garments. That scrappy prototype became the foundation of Europe's largest second-hand fashion marketplace.

    Today Vinted is more than just a peer-to-peer resale app. The company operates Vinted Go for shipping and logistics, Vinted Pay for in-app payments, and Vinted Ventures, an investment arm backing circular economy startups launched in 2025. Headquartered in Vilnius, it employs over 2,200 people across offices in Amsterdam, Berlin, Hamburg, and Paris. The platform serves more than 100 million registered members across 26 markets, with gross merchandise value exceeding $10 billion as of 2024.

    Under CEO Thomas Plantenga, who joined as a strategy consultant in 2016 and later led a painful restructuring that cut the workforce by a third, Vinted turned profitable. The company scrapped seller fees in favor of a buyer protection model, a move that fueled rapid growth. Revenue hit €1.1 billion in 2025, with net income of €62 million. Vinted became Lithuania's first unicorn in 2019, and its valuation now stands at €8 billion.

    Products & Sub-brands

    Vinted MarketplaceVinted GoVinted PayVinted VenturesItem Verification Service

    Frequently Asked Questions

    Who owns Vinted?
    Vinted is privately held. Major shareholders include co-founders Milda Mitkutė and Justas Janauskas, CEO Thomas Plantenga, COO Mantas Mikuckas, and venture capital firms like Lightspeed Venture Partners and Insight Partners.
    Who is the CEO of Vinted?
    Thomas Plantenga has been CEO since 2016. He initially joined as a strategy consultant, then led a turnaround that cut costs and replaced seller fees with a buyer protection fee, scaling the company to an €8 billion valuation.
    How much is Vinted worth?
    As of 2025-2026, Vinted is valued at €8 billion, following an €880 million secondary share transaction. It was previously valued at €5 billion in 2024 and became Lithuania's first unicorn at €1 billion in 2019.
    Vinted vs Depop: which is better?
    Vinted is Europe's dominant second-hand marketplace with over 100 million users and no seller fees, while Depop focuses on vintage and streetwear with a younger demographic. Vinted has a broader European reach and a higher valuation (€8 billion vs Depop's $1.6 billion acquisition by Etsy).
    Is Vinted still in business?
    Yes, Vinted is growing rapidly. As of 2025-2026, it serves over 100 million members across 26+ markets, generated €1.1 billion in revenue, employs 2,200+ people, and was valued at €8 billion.

    Keywords

    second-hand fashionpeer-to-peer marketplacecircular economyrecommercesustainable fashionVinted GoVinted PayVinted Ventures

    Sources

    WikipediaVinted CareersFailoryBusiness of AppsSharetribe

    Company Info

    Founded
    2008
    Founder
    Milda Mitkutė, Justas Janauskas
    CEO
    Thomas Plantenga
    Headquarters
    Vilnius, Lithuania
    Industry
    Recommerce
    Revenue
    1100000000
    Employees
    2200
    Revenue (2025)
    €1.1 billion
    Valuation (2025-2026)
    €8 billion
    Registered Members
    100 million+
    Markets
    26+
    Founders
    Milda Mitkutė, Justas Janauskas

    Official Website

    www.vinted.com

    Links

    Join the community

    fans discussing