Viaplay

What started as Viasat On Demand in 2007 evolved into Viaplay, a streaming giant that now anchors the Viaplay Group. The brand officially adopted its current name in late 2014 to unify operations across Northern Europe, shifting from a niche on-demand service into a full-scale entertainment hub. Erik Amdrup founded the company and led it as CEO for many years before Thomas Hallgren took the helm in 2021.

The platform thrives on a hybrid model that blends subscription video-on-demand with live sports broadcasting. It secures exclusive rights to major events like the UEFA Champions League and various motorsport series while simultaneously investing heavily in local Scandinavian productions. This strategy creates a distinct identity centered on Nordic Noir crime dramas and high-quality regional storytelling that global giants often overlook.

Recent years have brought significant strategic shifts for the organization. In July 2026, Viaplay announced its exit from the Netherlands, selling those operations to DPG Media to focus resources on core Nordic markets and new international ventures. Just months later in December 2026, the service launched in the United States with a curated library designed specifically for American audiences seeking authentic Nordic content. [edit]