Venum

Venum is a French combat sports brand founded in 2006 by Franck Dupuis and Olivier Bernard. Starting with Brazilian Jiu-Jitsu gear, the company expanded into MMA, boxing, Muay Thai, and karate equipment. Its distinctive design philosophy blends streetwear influences with technical sportswear, setting it apart from traditional martial arts brands. Venum's product range includes fight gloves, shin guards, rash guards, fight shorts, training bags, and lifestyle apparel. The brand operates globally with offices in Paris, São Paulo, Los Angeles, and distribution centers in Japan and Thailand, selling in over 60 countries.

The brand's most significant milestone came in 2021 when it became the official outfitting partner of the UFC, replacing Reebok. The deal, reportedly worth over $70 million and running through 2025, made Venum the exclusive provider of fight night shorts, walkout gear, and official apparel for all UFC athletes and staff. This partnership dramatically boosted Venum's visibility and market position. The company also sponsors events like the UFC Fight Pass Invitational and ADCC World Jiu-Jitsu Championship, and its athlete roster includes Jon Jones, Anderson Silva, and Ciryl Gane.

Venum has expanded its retail footprint with flagship stores in Tokyo and London (2022), launched a women-specific fight gear line (2023), and introduced eco-friendly training gear made from recycled materials (2024). The company remains privately owned by its co-founders and has not disclosed financials, though industry estimates place annual revenue between $50–100 million and valuation between $150–300 million. Customer feedback occasionally notes sizing inconsistencies and glove durability issues, but no major controversies have emerged.[edit]