Uproxx

Founded in 2008 by Jarret Myer and Brian Brater, Uproxx started as a niche blog before expanding into a major digital media hub. The platform covers hip-hop interviews, viral video trends, and pop culture analysis with a focus on bridging audio culture and visual storytelling. After six years of independent operation, the brand was acquired by Woven Digital in 2014 and later rebranded as Uproxx Media Group.

Warner Music Group purchased the entity in August 2018, allowing founder Jarret Myer to remain as publisher while steering creative direction. A significant structural change occurred in April 2024 when Myer partnered with Rich Antoniello and will.i.am to form an independent entity known as Uproxx Studios. This new venture acquired the original Uproxx brand along with sister publications HipHopDX and Dime Magazine, signaling a return to independence and a strategy to expand influence across diverse media formats.

The company operates primarily as a website and multi-platform content studio rather than a physical consumer good. Its editorial network produces written articles, long-form interviews, podcasts, and video series under its UPROXX TV banner. The platform boasts over 49.8 million likes on TikTok and maintains active presences on YouTube, Instagram, Facebook, and Spotify. Recent developments show UPROXX TV debuting at NewFronts 2026 as a top 10 Connected TV entertainment property, highlighting a strategic pivot toward broadcast-style distribution. [edit]