Umbro

Umbro, the British sportswear maker known for its double diamond logo, has been part of football's fabric since 1924. Founded in Wilmslow, Cheshire, by brothers Harold and Wallace Humphreys, the company's name comes from a clever mashup of "um" from Humphreys and "bro" from brothers. The Humphreys built the business from a small base, quickly establishing a reputation for quality football and rugby kits. England's World Cup triumph in 1966, played in Umbro shirts, remains the brand's most celebrated moment.

Today, Umbro outfits players and fans in over 100 countries, though its headquarters have shifted to Manchester. Since 2012, the brand has been under the wing of American firm Iconix Brand Group, which manages it through licensing partnerships. Under Iconix, Umbro has pushed into streetwear and collaborations, keeping the double diamond visible on city streets as well as pitches. The brand currently supplies kits to West Ham United, Rangers, and Ipswich Town, and continues to release new collections across football, rugby, and lifestyle categories.

While no longer the powerhouse it once was, Umbro remains a respected name, blending heritage with a modern edge. Its identity is anchored in grassroots football, and its collaborations with retailers like American Eagle and Slam Jam signal a deliberate move into fashion. The brand's social media presence, including nearly 870,000 Instagram followers, reflects a community that values authenticity over sheer market share. [edit]