Tree Paine

Tree Paine's influence is measured not by awards but by her impact on one of the biggest careers in music. She has been called "one of the most powerful people in the entertainment industry" by The Wall Street Journal and "America's most beloved – and the media's most feared – publicist." Her strategic handling of Taylor Swift's career, from the 1989 pop transition to the Eras Tour, has set a benchmark for celebrity PR. The fan meme "The devil works hard, but Tree Paine works harder" reflects her near-mythical status among Swifties.