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    Toyota
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    Toyota

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    Founded August 28, 1937 Toyota City, Aichi, Japan CEO: Koji Sato
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    About

    Toyota Motor Corporation, headquartered in Toyota City, Aichi, Japan, was officially incorporated on August 28, 1937. Its origins stretch back to the Japanese weaving industry: Sakichi Toyoda invented the world's first automatic loom and sold the production rights to a British firm for £100,000 in 1929. He gave that money to his son, Kiichiro Toyoda, to develop automotive technology. Kiichiro established an automobile division within Toyoda Automatic Loom Works in 1933, and the first passenger car, the Model AA, rolled out in 1936.

    Toyota is the world's largest automobile manufacturer by production volume, making roughly 10 million vehicles annually. In 2012 it became the first automaker to exceed 10 million vehicles in a single year. Its product range spans cars, trucks, SUVs, and hybrids under the Toyota, Lexus, Daihatsu, and Hino brands. The Corolla is one of the best-selling nameplates in automotive history, and the Prius, launched in 1997, was the first mass-produced hybrid. The company also builds the GR performance lineup, GR86, GR Corolla, GR Supra, which, though less than 1% of U.S. volume, influences brand perception and engineering development.

    The Toyota Production System, developed by Eiji Toyoda and Taiichi Ohno, introduced just-in-time manufacturing and jidoka (automation with human intelligence), becoming a worldwide benchmark for efficiency. Toyota's revenue for fiscal year 2024 was US$311.157 billion, with net income of US$34.120 billion. It employs about 380,793 people globally and operates in over 170 countries. Interbrand ranked Toyota the world's seventh most valuable brand overall and the top automotive brand, at US$50.291 billion.

    Products & Sub-brands

    CorollaCamryRAV4PriusTacomaTundraHighlanderGR SupraGR86GR CorollaLexusDaihatsuHino

    Frequently Asked Questions

    Who owns Toyota?
    Toyota Motor Corporation is a publicly traded company listed on the Tokyo Stock Exchange. It is not owned by a single individual or family, though the Toyoda family retains influence through leadership roles. Akio Toyoda, grandson of the founder, served as CEO from 2009 to 2023 and currently serves as chairman.
    Who is the CEO of Toyota?
    The current CEO of Toyota Motor Corporation is Koji Sato, who assumed the role in April 2023. He succeeded Akio Toyoda, who became chairman. Previous CEOs include Katsuaki Watanabe (2005-2009) and Akio Toyoda (2009-2023).
    How much is Toyota worth?
    Toyota is the world's most valuable automotive brand, worth approximately US$50.3 billion according to Interbrand's 2024 ranking, placing it 7th among all global brands. Forbes values the brand at US$44.7 billion. The company's annual revenue exceeded US$311 billion in fiscal year 2024.
    Toyota vs Honda: Which is better?
    Toyota and Honda are both Japanese automakers with strong reliability reputations. Toyota generally offers a wider range of vehicles and leads in hybrid technology with the Prius, while Honda emphasizes driving dynamics and engine performance. Both brands consistently rank among the most reliable vehicles in consumer surveys.
    Is Toyota still in business?
    Yes, Toyota remains the world's largest automaker by production volume, manufacturing approximately 10 million vehicles annually. The company employs over 380,000 people worldwide and operates in more than 170 countries, with 2024 revenues exceeding US$311 billion.

    Keywords

    ToyotaautomotiveJapanese car manufacturerhybridCorollaPriusLexusToyota Production Systemkaizen

    Sources

    Company Info

    Founded
    August 28, 1937
    Founder
    Kiichiro Toyoda
    CEO
    Koji Sato
    Headquarters
    Toyota City, Aichi, Japan
    Industry
    Automotive
    Revenue
    311157000000
    Employees
    380793

    Official Website

    global.toyota/en/

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