Toxic Till the End

Rosé, the New Zealand-born South Korean singer best known as a member of Blackpink, steps into the spotlight with "Toxic Till the End," a raw and energetic pop track that doubles as the third single from her debut solo album, rosie. Released on December 6, 2024, through The Black Label and Atlantic Records, the song finds Rosé trading her usual K-pop polish for a more confessional, indie-leaning sound. Written alongside Michael Pollack, Emily Warren, and Evan Blair, who also handled production, the track blends emo pop, power pop, and synth-pop, with chunky guitars and shimmering synths underpinning lyrics about a relationship that keeps pulling her back in. It's personal, drawing on Rosé's own experiences, and it hits hard emotionally.

The song quickly became a fan favorite and a commercial success. It peaked at number four on South Korea's Circle Digital Chart, becoming her second top-ten hit from rosie in her home country, and reached number 15 on the Billboard Global 200 and number six on the Global Excl. US chart. It also cracked the top ten in Hong Kong, Singapore, Taiwan, and Malaysia, and charted in Australia, Canada, Japan, the UK, and the US. The track has been certified gold in Canada and Japan. Critics praised its emotional depth and energetic production, and it has already earned major accolades, including Best Vocal Performance at the 2025 MAMA Awards and Best Digital Song at the 40th Golden Disc Awards, plus a nomination for Best K-Pop at the 2025 MTV Video Music Awards.

The accompanying music video, directed by Ramez Silyan, adds a visual layer to the song's narrative. Shot at Old Westbury Gardens in New York, it stars Rosé alongside actor Evan Mock, depicting the push-and-pull of the toxic relationship she sings about. Rosé promoted the single with performances on The Tonight Show Starring Jimmy Fallon, Le Gala des Pièces Jaunes, GMO Sonic, The Howard Stern Show, the Global Citizen Festival, and during Blackpink's Deadline World Tour, making this one of the most visible solo efforts from any member of the group. [edit]