TKO Group Holdings

TKO Group Holdings was created on September 12, 2023, when Endeavor merged its subsidiary Zuffa, which owned the Ultimate Fighting Championship, with World Wrestling Entertainment. The deal valued the new public company at over $21 billion and ended the McMahon family's majority control of WWE after more than 70 years. Vince McMahon served as executive chairman until January 2024, when he resigned following a sex trafficking lawsuit. Ari Emanuel, previously CEO of Endeavor, became CEO and executive chair of TKO, with Mark Shapiro as president and COO. Dana White remained president of UFC, and Nick Khan stayed on as WWE president.

The company reported consolidated revenue of $2.6 billion in 2024, with UFC generating $1.406 billion and WWE $1.398 billion. By 2025, TKO had expanded its portfolio beyond combat sports. It launched Zuffa Boxing, a professional boxing promotion, and acquired from Endeavor the Professional Bull Riders league, the hospitality firm On Location, and parts of the sports marketing agency IMG. These additions brought the total number of live events organized annually past 500, reaching over 1 billion households across 210 countries.

TKO's business model combines media-rights monetization, live-event ticket sales, sponsorship, and intellectual-property licensing. A notable deal was the $5 billion, 10-year agreement with Netflix for WWE Raw, signaling a shift to digital-first streaming. The company also pursues innovative sponsorships, such as a multi-property partnership with FRE nicotine pouches covering UFC, PBR, and other properties. TKO's market capitalization stood at approximately $38.7 billion in early 2026. [edit]