This Esme

Esme Higgs, known online as This Esme, turned a childhood love for horses into a massive digital empire. Born on June 2, 2001, in England, she discovered her passion at age four during a friend's fifth birthday party. That initial ride sparked a lifelong dedication that now fuels her YouTube channel, This Esme. Her content blends vlogs featuring her ponies, detailed care tutorials, and high-energy riding edits, attracting over 357 million views across the platform. Beyond entertainment, she serves as an ambassador for the Brooke charity organization, using her influence to advocate for animal welfare and better conditions for working horses globally. Her journey began with humble beginnings, recording small videos to track her progress with her pony Casper. These early clips evolved into a professional career where she shares everything from daily stable routines to competitive eventing. In May 2020, she highlighted her family dynamic in a popular video titled "Sister Vs Brother | Eventing Challenge! This Esme," which featured her brother Max. The duo faced off in a lighthearted competition that resonated with fans who enjoy seeing the personal side of equestrian life. She also expanded her brand by selling a yearbook-style photo book through the Pony Magazine website, capturing memories from her years in the saddle. Higgs has shared the stage with industry legends like John Whitaker and Charlotte Dujardin at the Liverpool International Horse Show. Her ability to connect with audiences while maintaining authenticity has allowed her to build a loyal following without relying on typical influencer tropes. At 25, she continues to produce content that educates viewers about horse care while showcasing the thrill of riding.[edit]

This Esme commands a massive digital footprint that has long established her as a dominant voice in the equestrian world, though iFANN has not yet collected specific global ranking data to place her against other celebrities. While she does not hold a documented position on the worldwide fame charts at this time, her influence is measured by a YouTube channel with over 1.13 million subscribers and video content that has surpassed 357 million views. This scale of engagement places her among the most significant figures in niche social media, even without a formalized global rank. Her audience, often simply called fans of "This Esme" or followers of her country lifestyle, forms a dedicated community built around relatable daily life rather than organized campaigns or named groups like those found in pop music. There is no official fandom name documented for her supporters, nor are there records of fan-driven projects such as birthday billboards or subway ads funded by the public. Instead, the connection between creator and viewer is sustained through consistent content creation and direct interactions at major industry events. Her role as an ambassador for animal welfare organizations and her return to high-profile venues like the Horse of the Year Show demonstrate a professional reach that resonates deeply with riders and horse lovers. The community is characterized by its inspiration and relatability, growing organically through her weekly videos on riding, welfare, fashion, and beauty. Unlike global superstars who generate mythic stories of street-shutting crowds, her legacy is defined by these verified milestones: the accumulation of hundreds of millions of views, her transition into publishing with *The Pony Whisperer*, and her sustained presence as a leading figure in the equestrian sphere.[edit]

Before her rise to fame, it is said that Esme's first experience riding a pony occurred at a friend's fifth birthday party when she was just four years old. She initially started creating small videos to document her progress with her pony Casper, a habit that evolved into a full-fledged channel. Fans can still find her yearbook-style photo book sold on the Pony Magazine website, a unique piece of merchandise from her early career days. Her brother Max made a notable appearance in her May 2020 video titled "Sister," offering a glimpse into her family life. A defining moment in her recent career narrative involves the release of her book *The Pony Whisperer* in late 2025, which was reviewed as a gritty yet heartwarming story about the rewards of horses for troubled teenagers. Another key event in her lore is her return to the Horse of the Year Show in 2026 for meet-and-greets, where she interacts directly with thousands of attendees. These moments, along with viral clips like "NEW HORSE Diaries our First Week with Mimi" and "Loose Dog Spooks Horse, POV Horse riding," form the core of her brand's documentary-style storytelling. Rather than mythical legends, these verified professional milestones and relatable content pieces constitute the folklore of her online presence.[edit]