Taylor Rooks

Taylor Rooks is an American sports journalist and broadcaster, best known for hosting NBA on Prime for Amazon Prime Video, reporting for Thursday Night Football, and hosting Take It There With Taylor Rooks on Bleacher Report. Born May 22, 1992, in St. Louis, Missouri, she has built a reputation for her sharp analysis, natural on-camera presence, and ability to draw candid, personal stories from athletes. Her career spans major networks including the Big Ten Network, CBS Sports Network, SNY, and Turner Sports. As of 2026, she is a two-time Emmy-nominated broadcaster and executive producer of her own interview series. Fans appreciate her blend of fashion-forward style and genuine curiosity, which has made her one of the most recognizable faces in sports media. [edit]

Rooks grew up in Suwanee, Georgia, after her family moved from St. Louis. She attended Peachtree Ridge High School, graduating in 2010. Her love of sports started early, her mother was a passionate football fan, and her father played football at the University of Illinois. She recalls setting up a camcorder as a child to deliver fake newscasts, mimicking the anchors she watched with her mother. At the University of Illinois, she majored in broadcast journalism. During college, she broke national football and basketball recruiting stories while working with Scout.com. At just 19, she appeared on CBS Sports Network reporting on the WBB Pre-NIT Championship. She also interned with the PGA Tour, Comcast SportsNet Chicago, and Fox Sports, and briefly modeled before committing fully to sports journalism. [edit]

Rooks began her career as a recruiting reporter for Scout.com around 2012. She joined the Big Ten Network from 2014 to 2016, appearing on BTN Live and covering the Big Ten Football Championship. In 2016, she became a sideline reporter for CBS Sports Network. Her move to SNY from 2017 to 2020 made her a familiar face for New York sports fans. In 2020, she joined Turner Sports and Bleacher Report, launching her interview series Take It There With Taylor Rooks. That same year, she started as a feature reporter for Amazon's Thursday Night Football. In 2022, she appeared in Jack Harlow's Churchill Downs music video featuring Drake. She had a role in Hulu's White Men Can't Jump remake in 2023. In 2025, she became the host of NBA on Prime for Amazon Prime Video and appeared in the Just Us music video with Jack Harlow and Doja Cat. She also married Shane Fowler in 2025. As of 2026, she continues her roles across Prime Video, Bleacher Report, and TNT Sports. [edit]

Rooks is known for blending high-fashion style with sports broadcasting, often appearing in designer outfits on set. Her interview style on Take It There With Taylor Rooks is marked by empathy and genuine curiosity, setting her apart from traditional sports journalism. Fans appreciate her ability to get athletes to open up about personal topics. She has been described as one of the most in-demand sports personalities of her generation. On social media, she mixes behind-the-scenes sports coverage with lifestyle and fashion content. Her Instagram following exceeds 930,000. She has no official fandom name, but her supporters are loyal and engaged. [edit]

Taylor Rooks commands a space where high-fashion aesthetics meet unfiltered sports journalism, cultivating an audience that values her ability to peel back the layers of professional athletes. Her viewership spans fans of the NBA on Prime and Thursday Night Football, drawn not by organized chart pushes or subway ad campaigns, but by her distinct interview style that prioritizes the person behind the jersey. While she has no formal fandom name like the Swifties or Beyhive, her influence is tangible through social media engagement and the widespread discussion of her work on platforms like American Masters. The most significant mobilization around her identity stems from her own initiatives rather than grassroots fan projects; specifically, the Taylor Rooks Foundation's campaign to erase over $2 million in medical debt for nearly 2,000 residents in Gwinnett County, Georgia, stands as a defining moment of community impact. This philanthropic legacy, combined with her career milestones as a two-time Emmy-nominated broadcaster, solidifies her reputation as a top-tier personality who uses her platform for tangible change. Despite her rising profile and cross-industry collaborations with artists like Jack Harlow and Doja Cat, iFANN's Global Fame Engine has evaluated this person, but they do not currently hold a placement in the published rankings.[edit]

Taylor Rooks appeared in two Jack Harlow music videos: Churchill Downs (2022) with Drake, and Just Us (2025) with Doja Cat. She had a cameo in Hulu's White Men Can't Jump remake (2023). She briefly modeled before focusing on sports journalism. She interned with the PGA Tour during college. At age 19, she reported on the WBB Pre-NIT Championship for CBS Sports Network. She broke national recruiting stories for Scout.com while still a student. Her father played football for the University of Illinois. She runs the Taylor Rooks Foundation and has a Substack newsletter.

A defining narrative in her career involves her unique approach to interviewing, often described as finding the human behind the athlete, which became a central theme in her appearance on American Masters. In April 2026, her foundation successfully eliminated over $2 million in medical debt for approximately 1,800 to 2,000 residents of her hometown, a feat widely covered by major outlets including The Griot and Revolt TV. These verified events have cemented her status as a broadcaster who blends cultural relevance with substantive social action.[edit]

Rooks was born in St. Louis, Missouri, and grew up in Suwanee, Georgia. Her father played football for the University of Illinois. Her mother was a dedicated football fan who sparked Taylor's love of the game. In 2025, she married Shane Fowler, who is not a public figure. As of 2026, they have no children. She keeps her family life relatively private, though she shares glimpses of her household on social media. [edit]

Rooks has collaborated with Jack Harlow on two music videos, and has interviewed numerous top athletes through her Bleacher Report series. She works closely with Amazon Prime Video, Bleacher Report, and TNT Sports. Her spouse, Shane Fowler, is not in the public eye. [edit]

Rooks married Shane Fowler in 2025. Fowler is not a public figure, and details about their relationship are limited. No other confirmed public relationships have been reported. As of 2026, she is married and living with her husband. [edit]

As of 2026, iFANN currently estimates Taylor Rooks' net worth at $2 Million. This figure reflects her earnings from multiple sources: hosting NBA on Prime for Amazon Prime Video, reporting for Thursday Night Football, her role at Bleacher Report and TNT Sports, and executive producing and hosting Take It There With Taylor Rooks. She also earns from brand partnerships, including with NOBULL, and appearances in music videos and films. Her income has grown steadily since joining Turner Sports in 2020, with her Prime Video roles adding significant compensation. No official net worth has been published by major outlets, but her reported annual earnings likely fall in the high six figures to low seven figures range.[edit]