
Super Bowl
United States"The annual championship game of the National Football League"
10+
Editions
103985
Peak Attendance
127700000
Peak Viewership
About
The Super Bowl is the annual championship game of the National Football League, the culmination of the American football season and one of the biggest events in American culture. Pitting the champions of the league's two conferences against each other, it determines the NFL champion, whose players are awarded the Vince Lombardi Trophy, named for the legendary coach who won the first two editions. It is the most-watched television broadcast in the United States each year, with audiences surpassing 130 million viewers by 2025. Beyond the game itself, the Super Bowl has grown into an unofficial national holiday, with Super Bowl Sunday marked by enormous viewership, lavish parties, celebrated television commercials, and a famous halftime show featuring major musical performers. Its cultural footprint extends far beyond sports, making it a global spectacle and one of the most lucrative and prestigious events in professional sport.
The game originated from the 1966 merger agreement between the long-established NFL and the rival American Football League, which had been founded in 1960 by a group of businessmen including Lamar Hunt. The upstart AFL proved successful, and as part of the merger, an annual championship game was created. The first game, officially called the AFL-NFL World Championship Game, was played on January 15, 1967, at the Los Angeles Memorial Coliseum. The NFL's Green Bay Packers, led by coach Vince Lombardi, defeated the AFL's Kansas City Chiefs 35-10. The name Super Bowl was coined by Lamar Hunt, inspired by his daughter's high-bouncing Super Ball toy, and was first officially used for Super Bowl III in 1969.
History
The Super Bowl was born from the merger agreement between the National Football League and the American Football League in 1966. The AFL had launched in 1960 as a rival to the established NFL, and by the mid-1960s, competition for players and fans had become intense. The merger, finalized in 1970, required the two leagues to play a championship game each season. The first game, played on January 15, 1967, drew a crowd of 61,946 at the Los Angeles Memorial Coliseum, well short of a sellout. It was broadcast on both CBS and NBC, each paying $1 million for the rights.
The early years saw the NFL's dominance, with the Packers winning the first two titles. The AFL gained credibility when Joe Namath's New York Jets defeated the Baltimore Colts in Super Bowl III, a major upset. The merger was completed in 1970, and the game adopted Roman numerals starting with Super Bowl V. The Vince Lombardi Trophy was introduced that same year, named after the iconic coach who had died in 1970. The 1970s were defined by the Pittsburgh Steelers' four championships, while the 1980s saw a string of NFC victories, including dynasties from the San Francisco 49ers and Dallas Cowboys. The Super Bowl's popularity surged with the 1984 halftime show featuring Michael Jackson, and by the 1990s, it had become the most-watched television event annually. The 2000s and 2010s were dominated by the New England Patriots and Tom Brady, who won seven Super Bowls overall, while the 2020s have seen the rise of the Kansas City Chiefs.
Notable Editions
1967: Green Bay Packers 35, Kansas City Chiefs 10
61946 attendeesFirst AFL-NFL World Championship Game; Packers defeat Chiefs 35-10
1969: New York Jets 16, Baltimore Colts 7
75389 attendeesJoe Namath guarantees and delivers Jets upset over Colts; first game officially called Super Bowl
1975: Pittsburgh Steelers 16, Minnesota Vikings 6
80197 attendeesSteelers win first of four Super Bowls in the decade; Franco Harris named MVP
1985: San Francisco 49ers 38, Miami Dolphins 16
84119 attendees49ers dominate Dolphins; Joe Montana throws record 331 yards and 3 TDs
1990: San Francisco 49ers 55, Denver Broncos 10
72813 attendees49ers win second straight; Montana throws 5 TDs; record margin of 45 points
Past Champions
| Year | Name |
|---|---|
| 1967 | Green Bay Packers |
| 1968 | Green Bay Packers |
| 1969 | New York Jets |
| 1970 | Kansas City Chiefs |
| 1971 | Baltimore Colts |
| 1972 | Dallas Cowboys |
| 1973 | Miami Dolphins |
| 1974 | Miami Dolphins |
| 1975 | Pittsburgh Steelers |
| 1976 | Pittsburgh Steelers |
Notable Moments
1967
First Super Bowl
Green Bay Packers defeat Kansas City Chiefs 35-10 in the first AFL-NFL World Championship Game at the Los Angeles Memorial Coliseum.
1969
Joe Namath's Guarantee
New York Jets quarterback Joe Namath guarantees victory before Super Bowl III and delivers, upsetting the heavily favored Baltimore Colts 16-7, legitimizing the AFL.
1975
Steel Curtain Emerges
The Pittsburgh Steelers win their first Super Bowl, beginning a dynasty with four titles in six years, anchored by their fearsome defense.
1985
49ers' Dominance
Joe Montana throws for 331 yards and 3 touchdowns as the San Francisco 49ers rout the Miami Dolphins 38-16, marking the start of a dynasty.
1990
Montana's Five Touchdowns
Joe Montana throws a record 5 touchdown passes in Super Bowl XXIV, leading the 49ers to a 55-10 victory over the Denver Broncos, the most lopsided Super Bowl ever.
2002
Patriots' First Title
Tom Brady leads the New England Patriots to a 20-17 upset of the St. Louis Rams, winning his first Super Bowl MVP and launching a dynasty.
2008
Helmet Catch
David Tyree makes a miraculous catch against his helmet to keep a drive alive, leading the New York Giants to a 17-14 upset of the undefeated New England Patriots.
2015
Butler's Interception
Malcolm Butler intercepts Russell Wilson at the goal line with 20 seconds left, sealing the New England Patriots' 28-24 victory over the Seattle Seahawks.
2017
28-3 Comeback
The New England Patriots rally from a 28-3 deficit in the third quarter to defeat the Atlanta Falcons 34-28 in overtime, the largest comeback in Super Bowl history.
2023
Mahomes Magic
Patrick Mahomes leads the Kansas City Chiefs to a 38-35 victory over the Philadelphia Eagles in the highest-scoring Super Bowl, earning his second MVP.
Cultural Impact
The Super Bowl has become an unofficial national holiday in the United States, with Super Bowl Sunday often called the biggest day for food consumption after Thanksgiving. The event drives massive economic activity: Americans spend billions on party supplies, snacks, and beverages, and wager billions more on the game legally and illegally. The halftime show has evolved from marching bands to a premier pop music platform, with performances by Michael Jackson, Prince, Beyoncé, and Rihanna that often define cultural moments. The television commercials aired during the game have become a cultural phenomenon themselves, with companies spending up to $8 million for a 30-second spot in 2025, and many viewers tuning in as much for the ads as the game. The Super Bowl has also influenced fashion, with players' post-game attire and the halftime performer's outfits often setting trends. Internationally, the game has grown viewership, particularly in Canada, Mexico, and parts of Europe, though it remains primarily an American event. The Vince Lombardi Trophy and the phrase Super Bowl champion have entered the lexicon as symbols of ultimate achievement in sports.
Controversies
The Super Bowl has seen its share of controversies. The halftime show has been a flashpoint: in 2004, Janet Jackson's wardrobe malfunction during a performance with Justin Timberlake led to widespread FCC fines and a crackdown on broadcast indecency. In 2013, Beyoncé's halftime show faced criticism for apparent lip-syncing, though she later admitted to using a pre-recorded track. The game itself has been marred by officiating disputes, most notably in Super Bowl XL (2006) when the Seattle Seahawks felt the officials favored the Pittsburgh Steelers. More recently, the NFL's handling of player protests during the national anthem, beginning with Colin Kaepernick in 2016, spilled into Super Bowl coverage and sponsorship debates. The league's concussion crisis and its impact on player safety have also been recurring themes during Super Bowl week, drawing scrutiny from medical experts and former players.
Broadcast Partners
Sponsors
Related Events
Keywords
Sources
Event Info
- Sport
- American Football
- Frequency
- Annual
- Founded
- 1967
- Country
- United States
- Organizer
- National Football League
- Most Recent Winner
- Philadelphia Eagles (2025)
- Most Championships
- Pittsburgh Steelers, New England Patriots (6 each)
- Record Attendance
- 103,985 (Super Bowl XIV, Rose Bowl)
Join the community
fans discussing