Storyful

Mark Little launched Storyful in 2010 after noticing how quickly false information spread on Twitter and Facebook during his time at RTÉ News. The Dublin-based company became the first newswire to focus exclusively on sourcing, verifying, and distributing user-generated content for professional journalists. It treats raw video and images from social platforms as potential news that requires rigorous fact-checking before distribution.

News Corp acquired the firm in 2013 for $25 million, integrating its verification protocols into a broader media ecosystem. The company now employs former journalists and investigators to authenticate viral clips and claims before selling them to partners like The Associated Press. This workflow transforms chaotic online feeds into decision-grade reputation intelligence for corporations and newsrooms. [edit]