
Statista
by Statista
"Data portal for market research and business intelligence"
Overview
Founded in Hamburg in 2007 by Alexander Rohnstock, Lars Schmidt, and Christian Lauer, Statista established itself as a digital statistics portal aggregating data from over 22,500 sources. The platform covers more than 170 industries and 60,000 topics, serving researchers, students, and corporate strategists who need evidence-based insights. Unlike standard public records, Statista distinguishes its offering by commissioning proprietary surveys on consumer behavior while simultaneously gathering third-party data from government bodies, industry reports, and academic journals.
The company transformed complex raw numbers into accessible charts, infographics, and downloadable datasets to help users make faster decisions. Since Ströer Media acquired an 81.3% stake in 2015, the organization has expanded its reach significantly. By 2024, the platform reported four million registered users and generated approximately €167 million in revenue, reflecting its growth into a primary hub for global market analysis.
Recent developments highlight the platform's role in forecasting sectors like e-commerce and healthcare. Updates from late 2026 include projections for global e-commerce share by 2030 and revenue forecasts for the skin care industry. The service also supports political analysis, such as modeling potential outcomes of voluntary redistricting on US House seats. TIME magazine collaborates with Statista annually to rank America's Best Colleges and Best Employers using the platform's methodology and data.
Key Features
- Proprietary consumer behavior surveys
- Custom chart creation tools
- CSV and Excel dataset downloads
- API integration for enterprise clients
- Mobile-responsive design
- Multi-language support
- Interactive widget embedding
Specifications
| Data Sources | Over 22,500 |
| Industries Covered | 170+ |
| Registered Users | 4 million |
| Revenue (2024) | €167 million |
| Ownership Stake | 81.3% (Ströer Media) |
Pros & Cons
Pros
- • Extensive library of up-to-date statistics across 170 industries
- • Visual presentation of complex data through charts and infographics
- • Includes exclusive proprietary survey data not found elsewhere
- • Strong citation reliability used by major media outlets
- • User-friendly interface for creating custom presentations
Cons
- • High subscription costs for individual users without institutional access
- • Limited ability to download high-resolution images on free plans
- • Specific pricing requires direct contact or account creation
- • Some advanced features locked behind enterprise tiers
Frequently Asked Questions
What is Statista used for?
How much does a Statista subscription cost?
Is Statista better than Wikipedia for data?
Can I download data from Statista for my thesis?
Who owns Statista?
Keywords
Sources
Product Info
- Brand
- Statista
- Manufacturer
- Statista GmbH
- Category
- Business Intelligence Platform
- Released
- 2007
- Price
- Subscription-based (Contact for pricing)
- Availability
- Available
- Founding Year
- 2007
- Founders
- Alexander Rohnstock, Lars Schmidt, Christian Lauer
- Headquarters
- Hamburg, Germany
- Major Acquirer
- Ströer Media (2015)
- Collaboration Partner
- TIME Magazine
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