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    Statista
    Business Intelligence Platform

    Statista

    by Statista

    "Data portal for market research and business intelligence"

    Subscription-based (Contact for pricing)Available
    Community

    Overview

    Founded in Hamburg in 2007 by Alexander Rohnstock, Lars Schmidt, and Christian Lauer, Statista established itself as a digital statistics portal aggregating data from over 22,500 sources. The platform covers more than 170 industries and 60,000 topics, serving researchers, students, and corporate strategists who need evidence-based insights. Unlike standard public records, Statista distinguishes its offering by commissioning proprietary surveys on consumer behavior while simultaneously gathering third-party data from government bodies, industry reports, and academic journals.

    The company transformed complex raw numbers into accessible charts, infographics, and downloadable datasets to help users make faster decisions. Since Ströer Media acquired an 81.3% stake in 2015, the organization has expanded its reach significantly. By 2024, the platform reported four million registered users and generated approximately €167 million in revenue, reflecting its growth into a primary hub for global market analysis.

    Recent developments highlight the platform's role in forecasting sectors like e-commerce and healthcare. Updates from late 2026 include projections for global e-commerce share by 2030 and revenue forecasts for the skin care industry. The service also supports political analysis, such as modeling potential outcomes of voluntary redistricting on US House seats. TIME magazine collaborates with Statista annually to rank America's Best Colleges and Best Employers using the platform's methodology and data.

    Key Features

    • Proprietary consumer behavior surveys
    • Custom chart creation tools
    • CSV and Excel dataset downloads
    • API integration for enterprise clients
    • Mobile-responsive design
    • Multi-language support
    • Interactive widget embedding

    Specifications

    Data SourcesOver 22,500
    Industries Covered170+
    Registered Users4 million
    Revenue (2024)€167 million
    Ownership Stake81.3% (Ströer Media)

    Pros & Cons

    Pros

    • Extensive library of up-to-date statistics across 170 industries
    • Visual presentation of complex data through charts and infographics
    • Includes exclusive proprietary survey data not found elsewhere
    • Strong citation reliability used by major media outlets
    • User-friendly interface for creating custom presentations

    Cons

    • High subscription costs for individual users without institutional access
    • Limited ability to download high-resolution images on free plans
    • Specific pricing requires direct contact or account creation
    • Some advanced features locked behind enterprise tiers

    Frequently Asked Questions

    What is Statista used for?
    Statista serves as a leading online database for researchers, students, and businesses to find statistics, market data, and consumer surveys across over 170 industries. It transforms raw data into charts and reports to support fact-based decision-making.
    How much does a Statista subscription cost?
    Pricing varies by user type, with separate tiers for individuals, academics, and enterprises. Specific costs are not publicly listed but can be obtained by contacting their sales team or checking institutional access options.
    Is Statista better than Wikipedia for data?
    Yes, for quantitative research. While Wikipedia provides general information, Statista specializes in verified, up-to-date numerical data, charts, and proprietary surveys sourced from thousands of authoritative providers.
    Can I download data from Statista for my thesis?
    Paid subscribers can download datasets in formats like CSV and Excel, and export charts for inclusion in papers. Free accounts typically allow viewing only, with limited preview capabilities.
    Who owns Statista?
    Statista was founded in Germany in 2007 and is currently majority-owned by Ströer Media, which acquired an 81.3% stake in 2015. It remains headquartered in Hamburg with a global presence.

    Keywords

    market researchbusiness intelligencestatistics portaldata visualizationconsumer surveyseconomic dataindustry reportsHamburg based company

    Sources

    Product Info

    Brand
    Statista
    Manufacturer
    Statista GmbH
    Category
    Business Intelligence Platform
    Released
    2007
    Price
    Subscription-based (Contact for pricing)
    Availability
    Available
    Founding Year
    2007
    Founders
    Alexander Rohnstock, Lars Schmidt, Christian Lauer
    Headquarters
    Hamburg, Germany
    Major Acquirer
    Ströer Media (2015)
    Collaboration Partner
    TIME Magazine

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