Sport TV

Sport TV launched in 1998 as Portugal's first premium sports channel, created by a consortium of the country's biggest telecom and media players: Altice Portugal, NOS, Vodafone Portugal, and Global Media Group, with RTP as an early partner. What started as a single channel has grown into a network of seven, making it the dominant force in Portuguese sports broadcasting. The network holds exclusive rights to the Primeira Liga, UEFA Champions League, Premier League, La Liga, NBA, EuroLeague, Grand Slam tennis, Formula 1, and MotoGP, among others. Its reach extends beyond Portugal to Portuguese-speaking Africa, including Angola, Mozambique, and Cape Verde, where it operates as a key sports broadcaster.

Sport TV operates a dedicated 24/7 sports news channel, Sport TV+, which provides live analysis, highlights, and debate. The network is available as a premium subscription on nearly every TV operator in Portugal, and it has adapted to the streaming era with the Sport TV Multiscreen app. Despite facing competition from international streaming services, Sport TV remains the go-to destination for Portuguese sports fans, thanks to its unmatched portfolio of live events and deep-rooted presence in the country's sports culture. [edit]

Sport TV aims to be the leading sports broadcaster in Portugal and the Portuguese-speaking world, delivering comprehensive coverage of major sporting events with high-quality production. The network is committed to securing exclusive rights to the most prestigious competitions, providing in-depth analysis through its news channel, and making sports accessible across multiple platforms, from traditional TV to digital streaming. [edit]

The partnership behind Sport TV formed in the late 1990s when PT Multimédia (now Altice Portugal), ZON (now NOS), Vodafone Portugal, and Global Media Group joined forces to launch a dedicated sports service. RTP provided initial coverage support before the network fully established its independent identity. The channel opened its doors in 1998, filling a void in the Portuguese market that previously relied on free-to-air broadcasts for major sporting events.

Growth accelerated through the 2000s as the network added Sport TV 2 and 3 to handle the increasing volume of live content. Securing exclusive rights to the Primeira Liga and the UEFA Champions League cemented its position as the home of Portuguese football. By the 2010s, the operation had expanded to seven channels and launched Sport TV+, a 24-hour news outlet. The company also extended its footprint into Angola, Mozambique, and Cape Verde, serving the broader Lusophone community.

The 2020s introduced new challenges as global streaming giants like DAZN entered the market. Sport TV responded by launching the Sport TV Multiscreen app, allowing subscribers to stream live events on mobile devices. This digital shift helped maintain a strong subscriber base despite the changing landscape. As of 2026, the network continues to hold the most valuable sports rights in Portugal, ensuring its relevance in a rapidly evolving media environment. [edit]