Sonic Drive-In

Troy N. Smith Sr. opened the first location of what would become a national institution in 1953, originally calling it Top Hat Drive-In. This small stand outside a log-cabin steakhouse sold root beer and simple fare like hamburgers and hot dogs. The concept evolved into Sonic Drive-In, an American chain now owned by Inspire Brands alongside giants like Arby's and Dunkin'. Today the brand operates over 3,400 locations across the United States.

Customers park their vehicles to receive service from carhops who bring food directly to the window or trunk, though drive-thru lanes have grown significantly in recent years. The menu features classic American favorites including cheeseburgers, chili dogs, tater tots, and a wide variety of beverages. Recent promotions highlight value pricing with the $7 Big Deal Meal that bundles a burger or chicken bites with fries and a drink.

In August 2026, the brand launched its Hotumn drink lineup offering cold fall flavors without pumpkin. Marketing efforts often leverage social media platforms like X, Instagram, and Facebook to engage with younger demographics using trends like "goblin mode." While generally well-regarded, the company has faced minor controversies regarding food quality and viral stories about botched burger requests. [edit]