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    What Makes You Beautiful

    Song

    What Makes You Beautiful

    by One Direction

    Up All Night · September 11, 2011 · 197

    Community

    About This Song

    The debut single from the British-Irish group One Direction arrived on September 11, 2011, as a defining moment for teen pop in the early 2010s. Written by Savan Kotecha, Rami Yacoub, and Julian Bunetta, the track relies on an uptempo power pop structure with a driving guitar riff and a chorus built around a repetitive "na na na" hook. The lyrics depict a young man trying to reassure an insecure partner that she is beautiful despite her own doubts.

    Commercial performance was immediate and substantial. The song debuted at number one on the UK Singles Chart after setting a pre-order record for Sony Music Entertainment with 153,965 copies sold in its first week. It reached the top of the charts in Ireland and Scotland while securing top ten positions in Australia, New Zealand, Canada, and Japan. In the United States, the single peaked at number four on the Billboard Hot 100 and eventually earned quadruple platinum certification from the RIAA by June 2016, representing 4.8 million units sold.

    The accompanying music video premiered on YouTube on August 19, 2011, under the direction of John Urbano. Shot on a beach in Malibu, California, the clip features the five band members interacting with fans and each other before it went on to win three MTV Video Music Awards in 2012: Best Group, Best Pop Video, and Best Choreography. Critics praised the song's catchy sensibility and its direct appeal to a teenage demographic, leading to a Brit Award for British Single of the Year later that same year.

    Music Videos

    Credits

    Songwriters

    Savan Kotecha, Rami Yacoub, Julian Bunetta

    Producers

    Rami Yacoub, John Ryan

    Certifications

    4x Platinum (RIAA)Platinum (BPI)

    Awards

    Brit Awards: British Single of the Year: (2012)
    MTV Video Music Awards: Best Group: (2012)
    MTV Video Music Awards: Best Pop Video: (2012)
    MTV Video Music Awards: Best Choreography: (2012)

    Keywords

    One Directiondebut singleUp All Nightteen poppower popBrit AwardMTV VMA

    Sources

    Song Info

    Artist
    One Direction
    Album
    Up All Night
    Released
    September 11, 2011
    Duration
    197
    Label
    Syco Music, Columbia Records
    Track #
    1
    Peak Chart
    #1 UK Singles Chart, #4 US Billboard Hot 100
    First Week Sales UK
    153,965 copies
    US Certification Date
    June 2016
    Video Director
    John Urbano
    Video Location
    Malibu, California
    Louis Tomlinson Comment
    Admitted in March 2026 that he never liked performing the song, calling it corny

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