Boombayah

Blackpink announced their arrival in the K-pop world on August 8, 2016, with the release of their debut single album Square One. The lead track "Boombayah" is a high-octane blend of hip-hop and EDM, built around a thumping beat and a shout-along chorus. Written by Teddy Park and Bekuh BOOM, the song showcases the quartet's confident delivery and dynamic vocal interplay, setting the tone for their future releases.

The music video, directed by Seo Hyun-seung, is a visual feast of neon-lit streets, desert landscapes, and high-fashion styling. It became the first K-pop debut music video to surpass one billion views on YouTube in October 2020, and by July 2023 it had amassed over 1.6 billion views. Commercially, "Boombayah" peaked at number seven on the Gaon Digital Chart in South Korea and topped the Billboard World Digital Song Sales chart, making Blackpink the fastest act to achieve that feat at the time. The track also earned gold certifications in Japan and New Zealand and a silver certification in the UK, a rare accomplishment for a debut single.

Nearly a decade after its release, "Boombayah" found a second life when it was featured in a standout scene in Netflix's Wednesday season 2 in September 2025. The sync propelled the song to number one on Shazam's Global Viral chart and reignited interest in the group's early work. The moment also sparked a viral dance trend, with actress Emma Myers revealing she helped Jenna Ortega with the choreography, though her comments drew some backlash online. The resurgence underscored the song's enduring appeal and Blackpink's lasting impact on global pop culture. [edit]