Boombayah

South Korean girl group Blackpink introduced themselves to the world on August 8, 2016, with the release of their debut single album Square One. The lead track serves as a high-energy fusion of hip-hop and EDM, driven by a heavy bass line and a chant-like chorus that defines the song's explosive character. Teddy Park and Bekuh BOOM wrote the lyrics while Teddy handled the production, creating a soundscape designed to announce the quartet's arrival with confidence.

The accompanying music video directed by Seo Hyun-seung features the members Jennie, Jisoo, Rosé, and Lisa navigating neon-lit streets, desert landscapes, and industrial warehouses. This visual project became the first K-pop debut music video to cross one billion views on YouTube in October 2020. By October 2026, the official video had accumulated over 1.9 billion views, marking a significant milestone for the group's early work.

Commercially the track peaked at number seven on South Korea's Gaon Digital Chart and reached number one on the Billboard World Digital Song Sales chart. It earned gold certifications from the Recording Industry Association of Japan and Recorded Music NZ, along with a silver certification from the British Phonographic Industry. In September 2025 the song experienced a resurgence after appearing in a pivotal scene during the second season of Netflix's Wednesday, which propelled it to number one on Shazam's Global Viral chart. [edit]