Seville

Seville Velieva, known professionally as Seville, is a Russian singer and the female lead vocalist of the pop duo Artik & Asti. Born in Fergana, Uzbekistan, she has become one of the most recognizable voices in Russian pop music over the past decade.

In 2024, Seville won the fifth season of the NTV reality show The Mask, performing in a Raccoon costume. That victory brought her mainstream fame beyond the group, showcasing her solo talent to a national television audience.

Today, Seville continues to perform with Artik & Asti while also pursuing solo projects. Her distinctive voice and stage presence have earned her a dedicated fanbase across Russia and the broader post-Soviet space. [edit]

Seville was born on November 20, 1992, in Fergana, a city in eastern Uzbekistan. Growing up in a region with rich musical traditions, she developed an early passion for singing. Details about her childhood and family remain private, but her path to music led her to Russia, where she eventually connected with Artik (Artem Umrikhin).

Before joining Artik & Asti, Seville honed her craft as a vocalist, performing in various local settings. The exact timeline of her early career is not widely documented, but her powerful voice and stage charisma set her apart.

Her big break came when she became the female vocalist of Artik & Asti, a duo that would go on to dominate Russian pop charts. The group's formation marked the start of her professional journey, though specific details about the audition or early rehearsals have not been publicly shared. [edit]

Seville's career took off with Artik & Asti, whose hits like "I'll Be There" and "Money" became anthems across Russian-speaking countries. As the female lead, her voice defined the group's sound, and they became one of the most successful pop acts in Russia.

In 2024, Seville stepped into the spotlight on her own. Competing on the fifth season of The Mask on NTV, she performed in the Raccoon costume and won the competition. The victory was a career-defining moment, proving her versatility and star power beyond the group.

Since then, Seville has balanced her work with Artik & Asti and solo appearances. Her YouTube channel, though modest in subscriber count, offers fans a closer look at her music and personality. As of 2026, she remains an active and beloved figure in Russian pop. [edit]

Seville is known for her powerful, emotive vocals and a glamorous stage presence. Her style blends modern pop aesthetics with a touch of rock edge, reflecting her pop-rock genre.

On social media, she comes across as approachable yet mysterious, sharing performance clips and behind-the-scenes moments without oversharing. Fans appreciate her authenticity and the way she lets her music speak for itself.

Her win on The Mask boosted her public image, showing a playful and competitive side that endeared her to a broader audience. Media coverage often highlights her as a talented vocalist who can hold her own in any setting. [edit]

Seville has cultivated a fanbase that prizes authenticity over spectacle, a group that connects with her through the raw emotion of her vocals rather than manufactured drama. While many pop stars rely on aggressive marketing or viral stunts to maintain momentum, Seville's supporters are drawn by her grounded persona and the narrative of her rise from humble beginnings as a waitress to becoming one of Russia's most recognizable voices. This audience appreciates her willingness to share glimpses of her life without oversharing, creating a sense of intimacy that feels earned rather than forced. They rallied behind her during her time on The Mask, celebrating her victory not just as a game win but as a validation of her solo talent separate from her work with Artik & Asti. Despite the massive scale of her concerts in Moscow and St. Petersburg, which draw hundreds of thousands of fans, there is no formal moniker for this collective; they simply identify as devoted listeners who value her music above all else. There are no documented campaigns, birthday billboards, or organized charity drives led by a specific faction of her fans, nor are there viral folklore stories of crowds fainting or streets shutting down due to her presence. Her relationship with her audience is defined by mutual respect, even when she has publicly addressed the occasional difficulty of dealing with negative interactions. The iFANN Global Fame Engine evaluated Seville in August 2026 and determined that she currently holds no placement in the published rankings, meaning she is not ranked within the Global Top 1,000 or any Top-100 scope list at this time.[edit]

Seville chose her first name as her professional stage name to project a sleek, modern identity that stands out in the crowded Russian pop landscape. Born on November 20 under the sign of Scorpio, fans often remark that her intense stage presence aligns perfectly with the traits associated with her zodiac sign. Her performance as the Raccoon on The Mask remains a standout moment, as she successfully kept her identity hidden until the reveal, surprising viewers who had followed the season closely. Even before her mainstream breakthrough, she maintained a loyal following, evidenced by her last.fm page which recorded over 28,000 plays, signaling a dedicated base even outside major platforms. A foundational story in her biography involves her past work as a waitress, a period she described as hellish hard work that fueled her resilience. In December 2022, she achieved a significant milestone by receiving her first Golden Gramophone award, cementing her status within the industry. Another defining chapter occurred in September 2022 when she made headlines discussing a nude photoshoot, sparking conversations about her artistic boundaries. By November 2024, she announced her engagement, adding a personal layer to her public narrative, while later interviews revealed her athletic background as a source of discipline. Recent activities in 2026 show her participating in lifestyle collaborations, such as working as a barista at Stars Coffee, further connecting with her audience through shared experiences.[edit]

Seville keeps her family life largely out of the public eye. She was born in Fergana, Uzbekistan, and later moved to Russia, but details about her parents or siblings have not been publicly shared.

As of 2026, Seville has not publicly disclosed any information about a spouse or children. She appears to prioritize her privacy when it comes to personal relationships, focusing public attention on her music career.

Fans respect her boundaries, and her social media posts rarely feature family members, allowing her to maintain a clear separation between her professional and private worlds. [edit]

Seville is closely associated with Artik & Asti, particularly with Artik (Artem Umrikhin), her collaborator and producer. Their partnership has produced numerous hits that defined Russian pop in the late 2010s.

She is also connected to the NTV show The Mask, where her victory brought her national recognition. Fans of the show now follow her career with interest. [edit]

Seville has kept her romantic life private, and there is no public record of any relationships. She has not been linked to any partner in the media, and she does not discuss her personal life in interviews.

As of 2026, Seville's relationship status is unknown. She appears to prioritize her career and privacy, and fans respect her choice to keep this aspect of her life out of the spotlight. [edit]

Per iFANN's editorial analysis, Seville's net worth is estimated at $1 million as of 2026. This figure reflects her substantial earnings derived from her music career with Artik & Asti, encompassing album sales, streaming royalties, and extensive concert tours. Her victory on The Mask likely generated additional income streams and significantly boosted her marketability for various endorsements and appearances. Seville generates revenue primarily through live performances, digital streaming royalties, and potential brand partnerships. As her solo projects continue to develop, her financial standing may see further growth. She has not publicly detailed her personal finances, making this estimate a reasonable approximation based on her current level of fame and industry activity.[edit]

Seville's most notable award is her victory in the fifth season of The Mask (2024) on NTV. This win highlighted her vocal talent and versatility, earning her recognition beyond her work with Artik & Asti. [edit]