Seven Bucks Productions

Dwayne Johnson and Dany Garcia launched Seven Bucks Productions in 2012 to bridge their personal brands with high-caliber Hollywood storytelling. The company operates across film, television, emerging technologies, and digital networks, initially focusing on projects starring Johnson like Hercules and Jumanji: Welcome to the Jungle. By 2023, its portfolio had accumulated over $4.6 billion at the global box office, solidifying its position as a leader in action-oriented narratives.

The brand has evolved beyond its founder-centric origins to produce content without Johnson, including the acclaimed documentary series The Smashing Machine and the animated series RoboForce. Strategic partnerships with major studios like Disney through 20th Television and Amazon MGM Studios allow the company to develop diverse projects ranging from live-action remakes to reality series set in Hawaii.

In January 2026, Seven Bucks expanded its operational scope into lifestyle and beauty under the umbrella of Seven Bucks Companies. This pivot included hiring Cara Robinson as its first Chief Brand Officer to oversee consumer goods like Papatui, signaling a strategic move toward broader brand management beyond traditional entertainment production. [edit]