“The new Globo novel, 'Quem Ama Cuida', is between us, and here is what we are thinking of it! It feels like a fresh take on the genre, focusing on real struggles rather than just romance.”
Hercampus Staff
Hercampus
Part of the 9 PM telenovela series
Series communityWalcyr Carrasco and Cláudia Souto returned to TV Globo with Quem Ama Cuida, a drama that swaps typical telenovela glamour for the gritty reality of survival. The series premiered in May 2026 and concluded its first run by September, delivering 101 episodes of high-stakes emotion. Letícia Colin leads as Adriana de Morais Brandão, a physical therapist whose life collapses after losing her job and home to a flood that claims her husband Carlos. She finds herself employed by the wealthy Brandão family, tasked with caring for their stubborn patriarch, Otoniel, played by the legendary Tony Ramos.
The show balances domestic tension with class conflict as Adriana navigates the distrust of the matriarch Fábia, portrayed by Flávia Alessandra, and the sharp-tongued Pilar, played by Isabel Teixeira. Chay Suede brings charm as Pedro Figueira Santana, while Nathalia Dill adds complexity as Francesca Conti. Critics and viewers have responded well to the grounded performances and the raw depiction of grief mixed with redemption. With a rating of 7.9 out of 10, the series stands out for its focus on resilience rather than melodrama alone.
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The narrative begins in the chaotic aftermath of a catastrophic flood in São Paulo, an event that strips Adriana de Morais Brandão of everything she holds dear. As a dedicated physical therapist, she loses her clinic, her home, and ultimately her husband Carlos to the disaster. Stripped of her livelihood and family unit, Adriana faces a future of absolute vulnerability. Her search for stability leads her to the opulent world of the Brandão family, where she accepts a position as the primary caregiver for Artur (also known as Otoniel), the elderly and notoriously difficult patriarch. This character, brought to life by Tony Ramos, has earned a reputation within his own household for driving away every nurse who dares to enter his orbit due to his sharp tongue and stubborn nature.
Adriana’s entry into the Brandão estate marks the start of a tense standoff between two vastly different worlds. The family views her initially with suspicion and disdain, seeing her as an outsider who does not belong in their sphere of wealth and power. Fábia Goés Brandão, the matriarch played by Flávia Alessandra, acts as the gatekeeper of this domain, constantly testing Adriana's loyalty and motives. Meanwhile, Pilar Brandão da Costa, portrayed by Isabel Teixeira, adds to the pressure with her relentless judgment and critical demeanor. Despite these obstacles, Adriana’s professional empathy and quiet resilience slowly begin to chip away at Artur’s defensive walls, earning him a trust that no one else has managed to secure.
As the story unfolds, the central conflict expands beyond simple interpersonal friction to include external threats and deep-seated family secrets. A significant plot thread involves Adriana being condemned for a crime she did not commit, a false accusation that threatens to dismantle her fragile new life and further alienate her from the Brandãos. Her struggle is compounded by the need to protect herself while simultaneously caring for Artur, creating a high-stakes balancing act where one misstep could lead to total ruin. The series weaves in subplots involving the younger generation and broader social issues, including addiction and financial ruin through characters like Ulisses, whose gambling habits threaten the family's stability.
Nathalia Dill portrays Francesca Conti, adding layers of intrigue likely involved in the conspiracies surrounding the family's wealth. Brigitte, played by Tatá Werneck, intersects with the main plot in unexpected ways, often highlighting the absurdity and tragedy of the family's excesses. Throughout its run, the show maintains a tone of high-stakes emotion without relying solely on melodrama. It focuses on the human capacity for resilience, showing how love and care can transcend social barriers. The world of the show serves as a microcosm of contemporary Brazil, highlighting issues such as economic inequality, the fragility of the middle class against natural disasters, and the hidden costs of immense wealth. As the story progresses, Adriana must navigate these treacherous waters, proving her worth not just as a caregiver, but as a person of integrity in a family that often lacks it.
Official Trailer
Critical Consensus
Quem Ama Cuida marks a bold return for Walcyr Carrasco and Cláudia Souto, trading the glossy excesses of traditional telenovelas for a grounded, emotionally resonant exploration of grief and class struggle. Letícia Colin delivers a powerhouse performance that anchors the series, while the supporting cast, led by Tony Ramos, provides the necessary depth to the family drama. The show succeeds in making the audience care deeply about the protagonist's plight, blending social commentary with compelling storytelling.
“The new Globo novel, 'Quem Ama Cuida', is between us, and here is what we are thinking of it! It feels like a fresh take on the genre, focusing on real struggles rather than just romance.”
Hercampus Staff
Hercampus
“The plot twists regarding Ulisses' gambling and the framing of Adriana have kept viewers on the edge of their seats, showcasing the writers' ability to weave complex narratives.”
O Globo Reporter
O Globo
“Francesca's revelation about Heitor to Otoniel promises to shatter the Brandão family's facade, proving that secrets are the most dangerous weapon in this house.”
Extra Blog Team
Extra
“Adriana's trap for Ulisses is a masterclass in revenge, showing how a woman wronged can turn the tables on the powerful.”
Telinha Columnist
Extra
“The storyline involving Bruna's illness preventing Pedro from seeking divorce adds a layer of tragic realism to the romantic entanglements.”
Vida e Estilo Team
Terra
Directors
Alexandre Macedo, Fábio Rodrigo, Nathalia Ribas, Caetano Caruso, Amora Mautner
Writers
Walcyr Carrasco, Claudia Souto, Wendell Bendelack, Bruno Segadilha, Júlia Laks
Cinematographer
Fred Rangel
Producer
Lucas Zardo
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