I Love LA

Rachel Sennott created and stars in this HBO comedy about a young woman trying to make it as a talent manager in Los Angeles while managing a messy personal life. The series premiered on November 2, 2025, and follows Maia Simsbury, a 27-year-old assistant at a boutique creative agency who gets a second chance with her estranged best friend, a chaotic influencer named Tallulah Stiel. The show runs eight episodes in its first season, with a second season already announced.

Sennott draws from her own experiences in the entertainment industry, crafting a story that satirizes influencer culture and the transactional nature of relationships in LA. The ensemble cast includes Odessa A'zion, Josh Hutcherson, Jordan Firstman, and True Whitaker, with guest appearances from Leighton Meester, Ayo Edebiri, and Colin Woodell. Kenny Beats composed the score, and the series is produced by Lorene Scafaria among others.

Critics have compared the show to Entourage with a sharper edge, noting its focus on the dark underbelly of social media fame and codependent friendships. The title is deliberately ironic, as Sennott has described it as a sarcastic take on the city's promises versus its realities. [edit]

Maia Simsbury works as an assistant at Alyssa180, a boutique creative agency run by the intimidating Alyssa. She lives with her boyfriend Dylan, a middle school teacher whose interests lean toward board games and Ken Burns documentaries rather than the influencer economy that consumes Maia's world. On her birthday, Maia's estranged former best friend Tallulah Stiel returns to Los Angeles from New York, orchestrated by their mutual friend Alani Marcus. Tallulah is a buzzy social media influencer with thousands of Instagram followers, and her arrival upends Maia's carefully laid plans.

After an awkward reunion where both women admit they have been lying about their successes, they decide to enter a professional manager-client relationship. Maia will represent Tallulah, hoping this partnership will jumpstart her stalled career. The friend group also includes Charlie Cohen, an insecure celebrity stylist desperate to climb LA's social ladder, who provides comic relief and unexpected emotional depth. Alani, a well-meaning nepo baby from a wealthy family, serves as the grounding presence who observes the chaos around her.

Season 1 unfolds across eight episodes, following Maia's attempts to build Tallulah's brand while navigating her romantic relationship with Dylan, who increasingly feels deprioritized. Tallulah lands a high-profile ad campaign, Charlie pursues romantic interests and confronts his insecurities, and the group dynamics are tested by professional ambitions and personal betrayals. The season builds toward a trip to New York for a prestigious industry dinner hosted by fashion figure Antoine, with all the characters facing personal crossroads. The series explores the codependent dynamics among these friends, the cutthroat nature of the entertainment industry, and the tension between authentic connection and transactional relationships in Los Angeles.[edit]