Roxen

Roxen is a Romanian singer whose smoky, emotive voice has made her one of the most distinctive pop acts to come out of the country in recent years. Born Larisa Roxana Giurgiu, she first turned heads in 2019 as the featured vocalist on producer Sickotoy's "You Don't Love Me," a deep-house crossover that hit number three on the Romanian charts and earned radio play across Europe. Since then she has built a solo catalog of chart-topping singles and represented Romania twice at the Eurovision Song Contest.

Her music blends club-ready energy with vulnerable, introspective songwriting, a combination that has earned her a devoted following. As of 2026 she has amassed over 208 million YouTube views and maintains a steady presence on streaming platforms. Roxen is also known for her openness about her non-binary identity, which she shared with fans in 2021, making her a visible figure for LGBTQ+ representation in the Romanian music scene. [edit]

Roxen grew up in Cluj-Napoca, a city in the Transylvania region of Romania, surrounded by music. She showed an early interest in singing but kept her ambitions largely private, focusing on her education and personal growth through her teenage years. She did not pursue a public music career until her late teens, instead honing her craft quietly in local circles.

Her breakthrough came almost by accident. In late 2019, she was brought into the studio with Romanian producer Sickotoy for a session that produced "You Don't Love Me." The track, a blend of deep house and pop, became a massive hit, reaching number three on the Romanian charts and getting radio play in several other countries. The collaboration introduced her voice to a wider audience and marked her transition from an amateur enthusiast to a recognized artist almost overnight.

Before that moment, Roxen had no significant public footprint. There were no early viral videos or talent show appearances. Instead, her rise was built on the strength of that single collaboration and the immediate response it generated, which led Global Records to sign her and fast-track her solo career. [edit]

After the success of "You Don't Love Me," Roxen launched her solo career in 2020 with "Ce-ți cântă dragostea," which went straight to number one on the Romanian national chart. She followed it with "Spune-mi," another chart-topper, establishing her as a formidable solo act. That same year, Global Records selected her to represent Romania at the Eurovision Song Contest with the song "Alcohol You." The contest was canceled due to the COVID-19 pandemic, but she was invited back the following year.

In 2021, Roxen returned to Eurovision with "Amnesia," performing at the contest in Rotterdam. The song failed to advance past the first semi-final, finishing 12th, but the exposure helped grow her international fanbase. She continued releasing music through 2022 and 2023, evolving from radio-friendly dance-pop to more introspective songwriting. Her YouTube channel has accumulated over 208 million views, and she maintains roughly 227,000 monthly listeners on Spotify, reflecting steady digital engagement from a relatively small market. [edit]

Roxen is often described as authentic and vulnerable, an artist who balances club anthems with emotional depth. Eurovision organizers called her "a labyrinth of an artist, with a dreamy sound and mesmerising voice that creates an entirely new universe with every release." Her visual aesthetic leans ethereal, with music videos that blend dreamlike imagery with high-energy production. On social media, she engages directly with fans on Instagram and TikTok, where she has shared personal moments, including her coming out. Her openness about her non-binary identity has earned her respect from LGBTQ+ advocates and set her apart in the Romanian music scene. [edit]

Roxen stands as a distinctive voice in contemporary pop, recognized for her emotive delivery and genre-blending production that merges deep house rhythms with vulnerable songwriting. Despite a growing catalog of chart-topping singles and two representations of Romania at the Eurovision Song Contest, the iFANN Global Fame Engine has evaluated this artist and determined she does not currently hold a placement in the published rankings or any Top-100 scope list. This absence from the global top tier reflects a career built on steady regional success rather than worldwide saturation. Her digital footprint includes approximately 75,000 followers on Instagram and 228,200 monthly listeners on Spotify, indicating a dedicated but modest international reach compared to global superstars. The audience surrounding Roxen operates without a formalized name; while fans interact directly through social media platforms like TikTok and Instagram, no specific collective title such as 'Roxenistas' has been officially adopted by the community or the artist herself. Interactions are characterized by candid communication rather than structured fan hierarchies or organized campaigns. There are no documented instances of large-scale fan projects, charity drives, or ritualistic behaviors associated with her following. The cultural narrative around her is defined less by chaotic crowd reactions or viral performance incidents and more by her artistic identity and significant personal announcements. Her public disclosure of non-binary status in August 2021 remains a defining moment in her biography, resonating deeply within the Romanian music scene and aligning with her reputation as an authentic and introspective performer.[edit]

Her stage name originates from her middle name, Roxana. In August 2021, she publicly identified as non-binary during a direct conversation with fans on TikTok, a revelation that sparked widespread discussion within the Romanian music industry. Her musical style integrates deep house and electronic dance elements, demonstrating versatility beyond conventional pop structures. She has accumulated over 208 million views on YouTube, a significant metric for an artist operating primarily within a smaller market. While fans in online communities have informally referred to themselves as 'Roxenistas', this designation lacks official status. A notable chapter in her career involves her scheduled participation in the Eurovision Song Contest 2020, which was postponed to 2021 due to the global pandemic. The most enduring story associated with her public life centers on her 2021 TikTok appearance where she spoke frankly about her gender identity, cementing her image as an artist who balances club energy with personal transparency. This moment is frequently cited as a pivotal point in her narrative, distinguishing her from peers who maintain strict separation between their public personas and private lives.[edit]

Details about Roxen's family are scarce. She was born in Cluj-Napoca, Romania, on January 5, 2000, and was raised in a musical environment, though she has not publicly shared the names or professions of her parents. She has not mentioned any siblings in interviews. As of 2026, she lives in Romania and keeps her personal life private, with no public information about pets or her current household. [edit]

Roxen is closely associated with Romanian producer Sickotoy, who featured her on the breakout hit "You Don't Love Me." She is signed to Global Records, the label that has managed her releases and Eurovision selections. Her fans, informally known as Roxenistas, are active on TikTok and Instagram, where she engages with them directly. [edit]

Roxen has kept her romantic life largely out of the public eye. As of 2026, she is single, with no confirmed long-term relationships, marriages, or engagements reported in credible media. Her most significant public personal revelation came in August 2021, when she came out as non-binary during a TikTok chat with fans. That announcement was about gender identity rather than relationship status, and she has not shared details about past or current partners. This privacy is a deliberate choice, allowing her to maintain a boundary between her public persona and her private life. [edit]

Per iFANN's editorial analysis, Roxen's net worth in 2026 is estimated at $500 Thousand. The majority of her financial returns derive from streaming royalties on major platforms such as Spotify and YouTube, where she has secured over 208 million views. Live engagements at festivals and clubs throughout Europe constitute a substantial portion of her earnings, complemented by brand partnerships and endorsements linked to her musical output. Although she has not released specific financial disclosures, her consistent chart performance and exposure from Eurovision appearances have established a stable economic foundation. As a relatively young artist based in a smaller market, her income remains modest when compared to global icons, yet it signifies a steadily expanding career trajectory.[edit]