RiceGum

Bryan Quang Le (born November 19, 1996), known online as RiceGum, is an American former YouTuber, rapper, and streamer. He rose to fame through commentary videos and diss tracks that targeted fellow internet personalities, becoming one of the most controversial figures in YouTube culture during the late 2010s. His channel has accumulated over 10 million subscribers and more than 2 billion video views.

RiceGum's breakout single "It's Every Night Sis" reached number 80 on the Billboard Hot 100 and earned a platinum certification from the RIAA in 2018, making it the first YouTube diss track to achieve that milestone. He was also ranked number 25 on the Billboard Emerging Artists chart in November 2017. In 2021, he signed an exclusive streaming deal with Rumble, but announced his retirement from content creation on May 30, 2024, after the contract ended. As of 2026, he maintains a low public profile and has not indicated any plans to return.[edit]

Le grew up in a modest household in Las Vegas, the son of Vietnamese immigrants who worked multiple jobs to support the family. He has one older brother, Chris Le. The family moved frequently before settling in California. From a young age, Le was drawn to video games, particularly Call of Duty and Minecraft, and spent hours watching gaming content online. In 2012, at age 16, he created the RiceGum YouTube channel and began uploading Call of Duty gameplay commentary videos. The channel grew slowly at first, but a turning point came in 2015 when he shifted from pure gaming content to commentary on YouTube drama and internet personalities. His confrontational style and willingness to call out other creators quickly attracted a larger audience. He briefly attended the University of Nevada, Las Vegas but dropped out to pursue YouTube full-time after his channel began generating substantial income.[edit]

RiceGum's career took off in 2016 when he released his first diss track "These Are My Bars," targeting fellow YouTuber FaZe Banks. The song introduced his signature blend of rap and internet beef. In 2017, he released "It's Every Night Sis," a diss track aimed at Alissa Violet and Jake Paul. The song became a viral sensation, charting at number 80 on the Billboard Hot 100 and later earning a platinum certification from the RIAA in March 2018. That same year, his YouTube channel surpassed 10 million subscribers, earning a Diamond Play Button. Throughout 2018 and 2019, he continued releasing diss tracks and commentary videos, maintaining his status as a top creator in the commentary niche. In 2021, he signed an exclusive streaming contract with Rumble, moving away from YouTube and Twitch. However, on May 30, 2024, he announced that the Rumble deal was ending and that he was retiring from streaming and content creation entirely.[edit]

RiceGum cultivated a persona defined by confrontation and humor. His signature style included casual streetwear like hoodies and caps, and his videos featured energetic editing with green screen effects. He was often portrayed by media as a controversial figure due to his diss tracks and public feuds. His content resonated with a young audience drawn to drama and internet culture. Fans engaged heavily in comment sections, debating his feuds and defending his tracks. He had no official fandom name, but his supporters were known simply as RiceGum fans. On social media, his voice was direct and sarcastic, frequently using memes and references to online trends. His retirement in 2024 was met with mixed reactions, with some fans disappointed and others understanding of his decision.[edit]

The audience surrounding Bryan Quang Le, known professionally as RiceGum, operates without a formalized designation or official moniker. Unlike established musical acts with distinct identifiers such as 'Swifties' or 'ARMY,' his supporters are generally referred to simply as fans or by their aggregate subscriber count on YouTube and Instagram. This demographic, primarily comprising younger viewers, engages through high-volume interactions on platforms like TikTok but lacks the organized philanthropic structures or coordinated fan campaigns seen in other celebrity cultures. The community is defined by its reactive nature, mobilizing quickly around his controversial diss tracks and public feuds rather than sustaining long-term ritualistic engagement. While his content often sparks intense debate in comment sections regarding his stunts and lyrics, there is no evidence of fan-funded projects or structured charitable initiatives. The cultural mythology built around him rests on verified conflicts, most notably the 2017 feud with Jake Paul which propelled the track It's EveryNight Sis to mainstream charts, and the 2018 Hong Kong video scandal that drew global media scrutiny. These events serve as the primary narrative anchors for his fanbase, who view his ability to bridge internet drama with commercial success as a defining characteristic of his career. In August 2026, the iFANN Global Fame Engine evaluated this profile and determined that RiceGum does not currently hold a placement within the published rankings. He is currently the EVALUATED_UNRANKED figure in the system, meaning he has been assessed but does not appear in the Global Top 1,000 or any Top-100 scope list.[edit]

Bryan Quang Le adopted the stage name RiceGum by combining rice, a staple of Vietnamese cuisine, with gum, referring to chewing gum. A devoted supporter of the Los Angeles Lakers, he frequently references the NBA within his videos and commentary. His career was marked by several high-profile online disputes involving creators such as FaZe Banks, Jake Paul, and Keemstar. His diss track It's EveryNight Sis achieved significant commercial success, becoming the first YouTube diss track to earn platinum certification from the RIAA. Le has a younger brother named Chris Le who made occasional appearances in his content before Le dropped out of UNLV to pursue his career full-time. Among the legends retold by his followers is the 2017 altercation with Gabbie Hanna that placed his account under review, an incident often cited as an early example of his tendency to court controversy. Another defining moment in his lore is the 2018 trip to Hong Kong where he filmed a vlog containing insensitive remarks about local politics and police, sparking widespread criticism and comparisons to other creators known for offensive stunts. Fans also recall the 2019 backlash when he promoted gambling brands to minors alongside other influencers. In September 2024, the birth of his daughter Bea with girlfriend Ellerie Marie marked a transition toward family life after years of public conflict.[edit]

RiceGum's parents are Vietnamese immigrants who worked multiple jobs to support the family. He has one older brother, Chris Le, who occasionally appeared in his videos. The family moved frequently during his childhood, eventually settling in California. Le has kept most details about his parents private, but has mentioned that they were supportive of his YouTube career once it became financially viable. As of 2026, he is not married and has no children. He has not publicly disclosed whether he owns any pets or real estate.[edit]

RiceGum was closely associated with several YouTube personalities. He had a public feud with FaZe Banks, which inspired his first diss track. His most famous song targeted Jake Paul and Alissa Violet. He frequently collaborated with Keemstar, co-hosting content and appearing on the DramaAlert channel. His brother Chris Le occasionally appeared in his videos. He also dated influencers Mikaela Fuente and Tanner Fox.[edit]

RiceGum's first public relationship was with YouTuber and model Alissa Violet in 2017. The relationship was short-lived and ended acrimoniously, becoming the subject of diss tracks from both sides, most notably his song "It's Every Night Sis." From 2018 to 2019, he dated social media influencer Mikaela Fuente; the split was amicable. In 2020, rumors circulated about a brief involvement with podcast host Sofia Franklyn, but neither party confirmed it. He then dated TikTok star Tanner Fox from 2021 to 2022; that relationship was public and ended quietly. As of 2026, RiceGum is reportedly single and has not publicly dated anyone since his split from Fox. He has no known children.[edit]

Heading into 2026, iFANN currently estimates RiceGum's net worth at $3 Million. His primary revenue stream historically derived from YouTube ad revenue, which peaked between 2017 and 2020 generating an estimated $500,000 to $1 million annually. An exclusive streaming contract with Rumble signed in 2021 reportedly valued between $1 and $2 million over its three-year term provided additional income. Further earnings accumulated through merchandise sales featuring branded clothing and accessories, along with music sales and streaming royalties from his diss tracks. He also secured revenue via sponsorships and brand deals with gaming and lifestyle companies. Le has mentioned investing in cryptocurrency and stocks, though specific figures remain undisclosed. He holds no known real estate assets. His net worth has likely declined since his retirement in 2024 as he no longer generates significant active income from content creation.[edit]

RiceGum's most notable award is the RIAA Platinum Certification for his single "It's Every Night Sis," awarded in March 2018. He also achieved a ranking of number 25 on the Billboard Emerging Artists chart in November 2017. He has not won any major industry awards such as Grammys or MTV VMAs.[edit]