Redken

Jheri Redding launched his eponymous brand in Chicago during 1960 with a clear mission to treat hair care as a precise science rather than a cosmetic afterthought. His background as a chemist and stylist drove the creation of the first protein-rich shampoo, setting a new standard for how professionals approached damaged hair. The company established its reputation on technical formulations designed specifically for the rigors of salon work, moving away from generic consumer products toward targeted solutions.

L'Oréal acquired the brand in 1978, integrating it into their Professional Products Division while allowing Redken to maintain its distinct identity focused on innovation and color protection. Headquarters eventually shifted to New York City, where the company continues to operate globally with a portfolio that includes specialized lines like Acidic Bonding Care and All Soft. These systems address specific concerns such as bond repair for chemically treated hair or moisture restoration for dry strands.

Recent developments show the brand adapting to modern wellness trends without losing its technical core. In 2026, Redken introduced the Acidic Growth Full System to target scalp health and hair density, reflecting a broader industry shift toward holistic hair care. The company also secured partnerships with major events like the 2026 Grammy Awards and named Sabrina Carpenter as a global ambassador later that same year to reinforce its status as a trendsetter. [edit]