Red Bull Bragantino

Red Bull Bragantino, a club from the city of Bragança Paulista in São Paulo state, plays in Brazil's top-flight Série A and the Campeonato Paulista A1. The team's story took a dramatic turn in 2019 when the energy drink giant Red Bull GmbH took over the club, rebranding it and shifting its colors from traditional black and white to the company's signature red and white. The partnership began as a sponsorship during the 2019 Série B season, but by 2020 the club was fully renamed Red Bull Bragantino.

Under the new ownership, the club enjoyed immediate success. In their first full season together, they won the 2019 Série B title, earning promotion to the top division and a spot in the 2020 Copa do Brasil round of 16. This rapid rise has made them one of the more intriguing projects in Brazilian football, blending local tradition with corporate investment. The team's style under various coaches has emphasized pressing and quick transitions, a modern approach that has drawn attention both domestically and internationally. [edit]

The club was founded in 1928 as Clube Atlético Bragantino, spending decades in the lower tiers of Brazilian football. Its first major achievement came in 1989 when it won the Série B title, followed by a historic São Paulo State Championship in 1990. In 1991, the team finished as runners-up in the Brazilian Championship, a feat that remains a source of pride for the traditional fan base.

The Red Bull era began in 2019 with a sponsorship deal that quickly evolved into a full takeover. The club was rebranded as Red Bull Bragantino, and the investment brought immediate results: a Série B title in 2019 and promotion to the top flight. Since then, the team has consistently competed in the Série A and has made appearances in continental competitions like the Copa Sudamericana, establishing itself as a stable top-division club. [edit]