Rare Beauty

Selena Gomez founded Rare Beauty on September 3, 2020, drawing inspiration from her third studio album, Rare. The brand's core mission intertwines mental health advocacy with the creation of inclusive makeup products. It has established a significant market presence, becoming a top seller at Sephora and recognized as the fastest-growing celebrity beauty brand on social media. In 2024, its valuation reached $2 billion, increasing to $2.7 billion by 2025. Time magazine acknowledged its impact by naming Rare Beauty one of the most influential companies in 2024.

Rare Beauty offers a diverse range of makeup, including foundations, concealers, blushes, and lip products, all formulated for comfortable wear and natural finishes. Beyond its product line, the brand actively supports mental well-being through its Rare Beauty Impact Fund. A portion of every sale contributes to this fund, which is dedicated to enhancing access to mental health services and education.

The brand's global reach extends through its official website and major retailers like Sephora and Ulta Beauty across North America, Europe, Asia, and the Middle East. The expansion into Ulta Beauty stores in February 2026 further solidified its retail footprint.[edit]