ge

Brazilian football fans who grew up refreshing match pages in the early 2000s remember the address EsportenaGlobo.com.br. That site launched in 2003, became GloboEsporte.com two years later, and in July 2020 shortened its name to ge. The portal is run by Globo.com under the editorial direction of the Central Globo de Esportes, the sports unit inside TV Globo's journalism division.

What separates ge from a standard news site is how deeply it plugs into Globo's newsrooms. Reports and footage arrive from TV Globo, SporTV, Premiere, Combate, CBN and Globo radio, along with the group's newspapers and magazines. ge also produces its own text, photo, audio and video journalism and carries live streams. Five dedicated newsrooms in Rio de Janeiro, São Paulo, Belo Horizonte, Brasília and Recife feed the operation, backed by affiliates and partner outlets across the country, so the site stays current around the clock.

The centerpiece for many readers is Tempo Real, a live match service that pairs real-time commentary with video from TV broadcasts. Local pages appeared in late 2010, mirroring the structure of sister site g1. In 2019 ge introduced post-match analysis and interviews featuring TV broadcast teams, and launched a podcast service with Esporte na Globo staff. Mobile apps for Android and other platforms extend its reach, and in 2020 the site streamed classic Brazilian football matches. [edit]