PulluP Entertainment

PulluP Entertainment, a name that has evolved from Focus Home Interactive and Focus Entertainment, stands as a significant French video game publisher and developer with its roots firmly planted in Paris. Since its inception in 1996, the company has carved out a distinct niche, focusing on championing original titles and supporting passionate communities across a wide spectrum of gaming genres. This commitment to unique experiences led to a significant rebranding in 2024, unifying its publishing and creation arms under the PULLUP Entertainment banner, and also saw it become a subsidiary of the broader PulluP Entertainment Group, which includes film production house Onyx Films.

The company's journey began with a focus on music creation software before pivoting entirely to video games in 2000. Early successes like the *Runaway* series and *TrackMania* were instrumental in establishing its identity. Over the years, PulluP has expanded its reach by publishing internationally recognized titles such as the *Farming Simulator* series and *Blood Bowl*, while also nurturing a diverse array of development studios. This strategic growth has allowed the company to build a robust catalog that appeals to a wide range of players, from fans of intense simulators to those who enjoy narrative-driven adventures.

More recently, the group has strategically organized its operations into distinct publishing divisions. Focus Entertainment Publishing is known for its AA titles, including critically acclaimed games like A Plague Tale: Innocence and the expansive vehicle simulation of SnowRunner, as well as the highly anticipated Warhammer 40,000: Space Marine 2. Complementing this is Dotemu, a division that has become a champion for independent and retro gaming, bringing beloved classics and new indie darlings like TMNT: Shredder's Revenge and Streets of Rage 4 back to the forefront. This dual approach ensures a broad appeal, catering to both mainstream audiences and dedicated retro enthusiasts. [edit]