Vevo

December 2009 marked a turning point when Universal Music Group, Sony Music Entertainment, and EMI joined forces to launch Vevo. This joint venture created a dedicated network specifically designed to host official music videos, separating high-quality content from the chaos of general user uploads. The platform immediately established itself as the primary destination for artists seeking a secure distribution channel that combined YouTube's massive infrastructure with strict branding and monetization controls.

Today, Vevo operates as a curated ecosystem hosting over one million videos across all genres. It functions as a content delivery layer rather than a standalone subscription service, aggregating official artist channels under the Vevo brand or distributing them to partner channels. Users access this library through the Vevo mobile apps on iOS and Android, smart TVs, and connected devices, ensuring that major label content remains the focal point of the viewing experience.

The platform continues to evolve its features to meet changing consumer habits. In July 2026, Vevo introduced a nostalgia-based buying capability following a cross-generational study on emotional drivers in media consumption. This update allowed fans to purchase merchandise or tickets directly within video contexts. Later that year, the company expanded into physical spaces by partnering with Rockbot to bring premium music videos to restaurants and retail stores worldwide. [edit]