Poshmark

Poshmark is a social commerce platform where users buy and sell new and second-hand fashion, home goods, and electronics. Launched in 2011 by Manish Chandra, Tracy Sun, Chetan Pungaliya, and Gautam Golwala, it blends online shopping with social networking. Users can follow sellers, like items, and negotiate prices through a bidding system. With over 80 million registered users and more than 200 million listings, Poshmark has become a major player in the resale market. The company is headquartered in Redwood City, California, with additional offices in Vancouver, Chennai, and New York City. In January 2023, South Korea's Naver Corporation acquired Poshmark for $1.2 billion, expanding its reach into global social commerce.

The platform is mobile-first, available on iOS and Android, with a corresponding website. Sellers list items by uploading photos, writing descriptions, and adding style tags like #vintage or #y2k to improve discoverability. Poshmark charges a flat 20% commission on sales over $15, or a flat $2.95 fee for sales under $15, with no listing or payment processing fees. For items over $500, the company provides an authentication service to build buyer trust.

Poshmark's social features include Posh Parties, themed virtual shopping events where users share items in real time; Offer to Likers, which allows sellers to send private discounts to interested buyers; and Closet Clear Out, which offers promotional shipping discounts. The platform also hosts Make a Deal Days, hourly prize sales events, and Love or List Challenges, which encourage users to list items for a chance to win prizes. A Copy Listing tool lets sellers refresh listings without lowering prices. The core demographic is about 80% women aged 25 to 45, with average item prices between $35 and $75, making it best suited for brand-name fashion and accessories. [edit]