LADbible

LADbible started as a Facebook page in 2012, the brainchild of Alexander 'Solly' Solomou and Arian Kalantari. They saw an opening for shareable, blokey content that could rack up views fast. Within a few years, that page had exploded into a multi-platform media group, now sitting under LBG Media plc. The Manchester-born brand claims to reach two-thirds of all 18- to 34-year-olds in the UK, with a global footprint that includes offices in London, Dublin, Sydney, Melbourne, and Auckland.

What LADbible actually publishes is a mix of original and acquired stuff: funny videos, celebrity interviews, newsy explainers, and full-on documentaries. Some of it goes out live. Over time, the brand has leaned into social campaigns on mental health, the environment, and politics, trying to get young people engaged beyond the memes. In 2016, they set up Joyride, an in-house creative shop that runs branded campaigns for clients wanting to reach the same demo. Then in 2021 came LADstudios, a production arm that makes factual entertainment and docs for broadcasters and streamers.

Critics have called LADbible a clickbait factory, especially in its early years when 'lad culture' meant a lot of lads-mag-style objectification. The brand has tried to clean up its act, running voter registration drives and mental health initiatives. Still, its editorial content often prioritises shareability over depth, and it has faced flak for spreading misinformation. On Trustpilot, users give it a middling 3.6 out of 5, saying it's entertaining but repetitive and ad-heavy. Love it or hate it, LADbible has reshaped how young Brits consume news and entertainment online.[edit]