Picsart

Picsart launched in Armenia during 2011 before establishing its corporate base in San Francisco to serve a global audience. The company started as a mobile photo editor and expanded into a comprehensive ecosystem that combines layer-based editing with generative artificial intelligence tools. Its cross-platform suite runs on iOS, Android, and web browsers, allowing users to create images and videos without needing expensive desktop software.

Leadership shifted in September 2026 when the firm appointed Lusine Yeghiazaryan from SADA as Chief Financial Officer. Her role focuses on scaling AI-native video growth while founder Hovhannes Avoyan continues to guide the company's strategic vision. This executive change coincides with aggressive product updates that move beyond simple filters into complex automated workflows.

The platform operates on a freemium model supported by advertising and subscriptions like Picsart Gold or Ultimate. In July 2026, its Earn Program reached a milestone of over $1 million in creator payouts within two months of launching. This initiative pays contributors for templates and assets, fostering a robust economy where creators can monetize their work directly within the app. [edit]